BooleanMaths is a cutting-edge AI-powered platform that empowers e-commerce businesses with precise marketing attribution and analytics. It offers advanced attribution models and real-time analytics, allowing merchants to thoroughly analyze their store performance, optimize advertising strategies, and boost Return on Advertising Spend (ROAS). By seamlessly integrating with Meta and Google Conversion APIs, BooleanMaths sends accurate customer journey data directly to Ad Platforms, ensuring highly targeted and effective advertising campaigns. This functionality aids businesses in crafting more personalized and strategic marketing efforts, leading to enhanced customer engagement and growth. Real-time customer analytics and event triggers further enable merchants to create robust retargeting audiences, maximizing the impact of their marketing initiatives. Overall, BooleanMaths provides invaluable insights that drive improved decision-making and sustainable business growth.