Most analytics tools show revenue, but revenue is not profit. Margeny calculates your actual profit by combining your Shopify orders with product costs, payment fees, shipping costs, refunds, and advertising spend from Meta, Google, and TikTok. Product costs are read automatically from Shopify. You can override them per variant, upload them in bulk with a CSV file, or set time-based costs that reflect changes from your suppliers. Every order gets a full margin breakdown.

• True profit per order: COGS, payment fees, shipping, and refunds included
• Daily P&L with Meta, Google, and TikTok ad spend, MER, and profit after ads
• Costs synced from Shopify, with per-variant overrides and bulk CSV upload
• Customer lifetime value, repeat rate, and cohort retention heatmap
• Weekly profit report by email plus alerts when revenue or margin drop