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LeLoop runs your email signup popups and spin-to-win wheels, and tests them for you. Each popup has versions, and an AI shows the stronger one more often, per device and visitor type. Every signup gets its own single-use discount code, made in your store's discounts, and is saved to your customer list with the consent the shopper gave. By default, a small share of new visitors never sees a popup, so LeLoop compares their orders with everyone else's and reports the difference as a range.