Lefty is a dynamic app designed to streamline influencer marketing for e-commerce brands by simplifying gifting and affiliation processes. It empowers brands to efficiently manage product inventory, allowing them to upload items they wish to offer as gifts and define available quantities for each product. With Lefty, brands can effortlessly send gifts to influencers while simultaneously generating synchronized orders on Shopify, ensuring smooth and automated fulfillment. Additionally, the app provides functionality to create and manage discount codes for influencers, fostering stronger brand-affiliate relationships. By integrating with Shopify, Lefty reduces manual tasks, helping brands focus more on building influential partnerships. Overall, Lefty serves as a comprehensive tool for brands looking to enhance their influencer marketing strategies and boost their e-commerce operations.