Most operators run their store from spreadsheets rebuilt by hand each week. Keel HQ syncs your Shopify orders, products, inventory, and payouts automatically, then turns them into the numbers you decide on: sell-through by SKU, weeks of cover left, true margin after returns and shipping, and a rolling cash forecast that shows whether you can afford the next purchase order. Connect other platforms like Klaviyo, ShipStation, or your bank to see the full picture.

• Sell-through and weeks of cover per SKU, so you reorder before you stock out.
• True margin after returns, discounts, and shipping, not just gross revenue.
• Rolling cash forecast that shows what you can afford before you commit.