Iterable is an innovative app that connects Shopify to your Iterable project, allowing for seamless real-time tracking of customer details, on-site actions, and product information. With its fully managed data integration, Iterable enables you to create dynamic and personalized messaging journeys based on comprehensive data collected from your store. The app automatically records shopping cart updates, purchase behaviors, and fulfillment events, ensuring you have the most accurate customer insights. It also keeps your product catalog up to date by syncing the latest inventory details. Iterable’s user-friendly interface gives you control over what data is tracked, making it a perfect solution for businesses aiming to enhance their customer engagement and optimize marketing strategies. Whether it’s capturing customer interactions or maintaining an up-to-date store inventory, Iterable provides the tools you need to drive growth and increase sales.