GEL Proximity is a versatile app designed to streamline the eCommerce shipping process by integrating various out-of-home delivery solutions, such as Pickup Points and Lockers, directly into the checkout experience. This innovative tool empowers online stores to offer flexible delivery options, enhancing customer satisfaction by allowing them to choose their preferred pickup locations. With the ability to select couriers based on price, service quality, and territorial coverage, businesses can optimize their logistics while leveraging both GEL Proximity’s pre-negotiated contracts and their own agreements. The platform also facilitates seamless integration, enabling stores to manage shipments, track deliveries, and customize checkout settings with ease. Additionally, it supports the sending of personalized transactional emails to keep customers informed at every step of the delivery process. By utilizing GEL Proximity, eCommerce businesses can improve their shipping efficiency and customer engagement.