BIRSE: Visual Search revolutionizes online shopping by incorporating advanced image recognition technology to enhance user experience and sales performance. This unique app allows users to search for products using images, offering a more intuitive and accurate search method compared to traditional text-based searches. By building a personalized product image database, users can effortlessly discover items that match their preferences and style. The app excels in predicting shopping intent, boosting cross-selling opportunities, and driving up conversion rates through tailored product recommendations. This feature not only increases exposure to related items on the site but also significantly enriches the overall user journey. The precision and ease of the image selection search enable customers to find exactly what they're looking for, thus improving customer satisfaction and retention. With BIRSE, businesses can seamlessly harness the power of visual search to optimize their online shopping experience.