FUGU ‑ Every Payment Counts is an innovative app designed to bolster merchant security with comprehensive multi-tier fraud protection. By analyzing customer behavior post-checkout, FUGU verifies customers through automated methods like signatures and selfie IDs, ensuring a robust Know Your Customer (KYC) process. It records customer interactions and promptly alerts merchants of any fraudulent activities, allowing for dynamic order management. The app’s risk scoring feature helps merchants safely ship more orders by following smart risk recommendations or routing them to a chargeback protection plan. To further minimize payment churn, FUGU offers a Promise To Pay feature, guaranteeing shipment even for initially failed payments. Before considering any order rejection, the app makes concerted efforts to identify and verify customers right up until shipment. With additional tools like evidence representment and payment efficiency insights, FUGU empowers merchants to effectively navigate and reduce disputes while enhancing overall payment conversion rates.