Flexify is a tool to optimize product data for your Facebook channel. In order to drive sales on Facebook/Instagram, merchants need to provide extensive, high quality structured product data. Optimal product data allows Facebook to create optimized buying experiences within their apps and to effectively target potential buyers. Flexify helps you to monitor and improve the quality of your product data. It can automatically extract and add missing product attributes.

• Improve targeting of your Facebook & Instagram campaigns
• Optimize Facebook and Instagram checkout experience
• Supports multiple languages and currencies

Introducing the latest version of Flexify, specifically designed for Google Merchant Center. Flexify optimizes your product data for Google by adding new features to your existing Google channel installation: Specify images, map tags or metafields to product attributes. Set up rules to automatically enhance product details. Flexify integrates with Shopify's own Google sales channel. Keep your existing sales channel setup while leveraging the advanced features Flexify provides.

• Customization options: Automatically add, enhance or change product attributes.
• Google channel integration: Enhances existing setups using supplemental feeds
• Specify you images: Choose the product and lifestyle images for Google

Product-IQ helps you improve your product data quality. Better data in turn improves targeting and product presentation. For example, platforms like Facebook, Instagram and Google Shopping perform better when product data is accurate and complete (e.g., “table with 5 seats” or “shoe with heel_style=Stiletto”). Product-IQ analyzes a merchant's product catalog and assesses the data quality of each product. For that, we introduce a product data quality score, inspired by Nutriscore.

• Track overall product data quality
• Find out which products can be improved and how to improve them.
• Check a product's data quality when editing on the Shopify product admin page.