Most Shopify dashboards show revenue, not profit. A sale can look successful while it is actually losing money once product cost, payment fees, shipping, and discounts are included. Fiducia calculates net profit for every order automatically, using product costs merchants enter and the fees and discounts already present in their store data. Merchants can see which products and orders are profitable, track margin trends over time, and get notified when a product's margin drops below a threshold.

• Net profit per order, after costs, fees, and discounts
• Cost of goods sold tracking by product and variant
• Automatic alerts when a product's margin drops
• Customer lifetime value and cohort profit analysis
• Ad campaign profitability and ROAS by channel