TrueBuyer is built for cash-on-delivery stores that advertise on Meta. When an order is placed, we send a Lead event to Meta. When you mark the order as delivered, we send the Purchase event. Cancelled or undelivered orders never count as purchases, so Meta optimizes your ads on customers who actually pay. Connect your Pixel and Conversions API token once, then mark orders as delivered or cancelled in one click. Failed sends are retried automatically, and you get an alert if your token expires.

• Lead event sent to Meta on every new order
• Purchase event sent only when the order is delivered
• Mark orders delivered or cancelled in one click
• Automatic retry and alerts if your Meta token expires
• Customer data hashed (SHA-256) and encrypted at rest