e.pop is an innovative mobile application designed to enhance sales and marketing strategies for merchants by providing deeper insights into customer behavior. The app empowers businesses to find new customers and maintain lasting relationships with existing ones, thereby increasing customer lifetime value. Through the use of customizable promotions and digital smart receipts, e.pop delivers personalized messaging to target the right shopper at the right time. This approach not only boosts customer engagement but also serves as a more effective marketing channel compared to traditional email marketing. With e.pop, merchants can effortlessly communicate and engage with customers, leveraging smart tools to drive sales and loyalty. By integrating advanced promotional strategies, the app ensures that businesses can maximize their marketing efforts and achieve sustainable growth.