Potential Commerce Ads Performance Center connects Meta ad performance with Store order data so merchants can see spend, sales, ROAS, CPA, and attribution in one place. Compare campaigns, ad sets, and ads against your own business goals, then use AI-assisted insights to spot wasted spend, identify winners, and decide what to review next.

• Connect Meta ad spend with Store order performance.
• Compare ROAS, CPA, spend, sales, and orders against your goals.
• Use AI-assisted insights to find winners and wasted spend.
• Review campaign, ad set, and ad performance in one table.
• Track UTM attribution and Store order source context.