Compare CA: Google Ads Performance Max vs Nabu: Google Ads Retargeting

Name: Nabu: Google Ads Retargeting
Brand: AdNabu Global, Inc.

CA: Google Ads Performance Max

Drive traffic with Google Ads Channel & Google Shopping Feed

Nabu: Google Ads Retargeting

One-click implementation of the Google Retargeting pixel.

CA: Google Ads Performance Max

Drive traffic with Google Ads Channel & Google Shopping Feed

Nabu: Google Ads Retargeting

One-click implementation of the Google Retargeting pixel.

Overview

What is Nabu: Google Ads Retargeting?

Nabu is a Shopify app focused on Google Ads retargeting, offering automated audience segmentation and campaign optimization. It simplifies ad management while maximizing ROI for Shopify stores.

Key Strengths:

Automated audience segmentation for retargeting
AI-driven campaign optimization
Easy setup with no coding required

Rating

3,127 Reviews

7.4

103 Reviews

9.2

Pricing

Install App More info

Features

Multi-platform integration
Performance dashboard
Automated campaigns
Conversion tracking
Ai-driven targeting
Audience optimization

No coding required
1-click installation
Easy integration
Dynamic ads
Automatic retargeting
Product info sync

Screenshots

CA: Google Ads Performance Max screenshot

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Pros

Helps drive traffic with Google Ads Channel & Google Shopping Feed
Allows quick setup of a single Performance Max campaign to reach a large audience
Utilizes automated, AI-driven campaigns from Google and Microsoft
Covers a broad network including both Google and Bing
Provides a dashboard for monitoring campaign metrics
Includes conversion pixel installation
Allows addition of Audience Signals to enhance campaign performance

One-click installation simplifies the setup process
Automatically updates Google Ads retargeting code
Eliminates the need for manual coding and editing theme files
Runs dynamic ads on the Google Display Network based on user behavior
Pulls product images, prices, and other information from Google Merchant Center
Automatically creates retargeting audiences in Google Ads
No technical background required

Cons

Some users feel pressured to review as part of the setup process
One user reported the app becoming paid after initially being free, without clear notification
Difficulty in accessing meaningful statistics for some users
Some users experienced technical issues and inefficiencies, suggesting the app did less than advertised
Limited effectiveness according to negative reviews

Dependence on the app for updates means less control over the code
Users must trust the app to accurately sync with Google Merchant Center
Limited customization options might be a concern for advanced users
Potential issues if the app fails to keep up with frequent Google Ads updates

Launched

Oct 14, 2015

Oct 24, 2017

Developer

Built by Shopify

Apps:

1562

Average Rating:

2.8

Reviews:

49,446

Built by AdNabu Global, Inc.

Apps:

Average Rating:

3.3

Reviews:

1,092

Make Your Choice

Install App More info View alternatives

Related blog

Top 15 Advertising Apps for Shopify in 2025 | Boost Sales & Visibility

Compare CA: Google Ads Performance Max vs Nabu: Google Ads Retargeting

CA: Google Ads Performance Max

Nabu: Google Ads Retargeting

CA: Google Ads Performance Max