Google Ads Tracking AMP & GTM vs Nabu: Best Shopify Retargeting

Name: Nabu: Google Ads Retargeting
Brand: AdNabu Global, Inc.

Compare Google Ads Tracking AMP & GTM vs Nabu for Shopify retargeting. Analyze pricing, features, and performance to boost ad conversions. Are you looking to optimize your Shopify store's Google Ads retargeting strategy but unsure which app—Google Ads Tracking AMP & GTM or Nabu—is the right choice? This detailed comparison breaks down their features, pricing, and performance to help you decide.

∞ Google Ads Tracking & GTM

ServerSide Tracking for Ads by using GTM

Nabu: Google Ads Retargeting

One-click implementation of the Google Retargeting pixel.

∞ Google Ads Tracking & GTM

ServerSide Tracking for Ads by using GTM

Nabu: Google Ads Retargeting

One-click implementation of the Google Retargeting pixel.

Overview

What is ∞ Google Ads Tracking & GTM?

Google Ads Tracking AMP & GTM is a Shopify app designed to enhance Google Ads tracking by integrating with Google Tag Manager (GTM) and Accelerated Mobile Pages (AMP). It helps merchants track conversions and retarget visitors more effectively.

Key Strengths:

Seamless integration with Google Tag Manager and AMP
Advanced conversion tracking for Google Ads
Supports dynamic remarketing

What is Nabu: Google Ads Retargeting?

Nabu is a Shopify app focused on Google Ads retargeting, offering automated audience segmentation and campaign optimization. It simplifies ad management while maximizing ROI for Shopify stores.

Key Strengths:

Automated audience segmentation for retargeting
AI-driven campaign optimization
Easy setup with no coding required

Rating

246 Reviews

9.2

156 Reviews

8.8

Pricing

Install App More info

Features

One-click installation
Server-side tracking
Automated gtm setup
Dynamic re-marketing
Multiple ads conversion
Customized tracking

No coding required
1-click installation
Easy integration
Dynamic ads
Automatic retargeting
Product info sync

Screenshots

+ 3 more

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Pros

Allows installation of multiple tracking codes
Limitless server-side tracking capabilities
Supports Google Analytics 4 (GA4) and UET Bing Conversion Tracking
One-click installation for easy pixel management
Easy to set up Google Tag Manager and Data Layer
Enables extra customized tracking through Google Tag Manager
Automated setup for accurate Google Ads conversion tracking
Fast load and accuracy due to Data Layer automation
Great user support (as indicated by positive reviews)

One-click installation simplifies the setup process
Automatically updates Google Ads retargeting code
Eliminates the need for manual coding and editing theme files
Runs dynamic ads on the Google Display Network based on user behavior
Pulls product images, prices, and other information from Google Merchant Center
Automatically creates retargeting audiences in Google Ads
No technical background required

Cons

No reviews indicate any potential issues or drawbacks
Limited specific feedback on long-term use or edge cases

Dependence on the app for updates means less control over the code
Users must trust the app to accurately sync with Google Merchant Center
Limited customization options might be a concern for advanced users
Potential issues if the app fails to keep up with frequent Google Ads updates

Launched

Aug 16, 2023

Oct 24, 2017

Developer

Built by infinitecommerce.io

Apps:

Average Rating:

4.2

Reviews:

1,126

Built by AdNabu Global, Inc.

Apps:

Average Rating:

4.8

Reviews:

1,811

Make Your Choice

Install App More info View alternatives

Frequently Asked Questions (FAQ)

Which app is better for beginners?

Nabu is more beginner-friendly due to its automated features and no-code setup, while Google Ads Tracking AMP & GTM requires familiarity with Google Tag Manager.
Does Google Ads Tracking AMP & GTM support dynamic remarketing?

Yes, it supports dynamic remarketing by syncing product data with Google Ads for personalized ad campaigns.
Can Nabu optimize ad spend automatically?

Yes, Nabu uses AI to optimize ad spend and target high-intent audiences for better ROI.
Which app offers better integration with Shopify?

Both apps integrate well with Shopify, but Nabu is tailored specifically for Shopify stores, while Google Ads Tracking AMP & GTM is more versatile for other platforms.
Is there a free trial available for these apps?

Check their Shopify app listings for current free trial offers, as availability may vary.

Google Ads Tracking AMP & GTM vs Nabu: Best Shopify Retargeting

∞ Google Ads Tracking & GTM

Nabu: Google Ads Retargeting

∞ Google Ads Tracking & GTM