Compare Nabu for Google Ads Pixel vs Nabu: Google Ads Retargeting

Name: Nabu: Google Ads Retargeting
Brand: AdNabu Global, Inc.

Nabu for Google Ads Pixel

Error-Free Google Ads Enhanced Conversion Tracking in 2 mins

Nabu: Google Ads Retargeting

One-click implementation of the Google Retargeting pixel.

Nabu for Google Ads Pixel

Error-Free Google Ads Enhanced Conversion Tracking in 2 mins

Nabu: Google Ads Retargeting

One-click implementation of the Google Retargeting pixel.

Overview

What is Nabu: Google Ads Retargeting?

Nabu is a Shopify app focused on Google Ads retargeting, offering automated audience segmentation and campaign optimization. It simplifies ad management while maximizing ROI for Shopify stores.

Key Strengths:

Automated audience segmentation for retargeting
AI-driven campaign optimization
Easy setup with no coding required

Rating

449 Reviews

8.5

106 Reviews

9.2

Pricing

Install App More info

Features

1-click installation
Automatic updates
Error-free tracking
Enhanced conversions support
Post-purchase tracking
No technical background required

No coding required
1-click installation
Easy integration
Dynamic ads
Automatic retargeting
Product info sync

Screenshots

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Pros

1-click installation of Google's tracking code
Automatically updates tracking code based on Google's changes
Fixes common tracking errors such as duplicate conversions and missing conversion values
Supports enhanced conversions by sending first-party data in a privacy-safe way
Tracks post-purchase upsells, shipping, and taxes accurately
Integration with Google Ads and support for Agency/MCC accounts
No technical background required; no code changes or theme file edits needed
Highly praised customer support for quick and effective resolutions
User-friendly with multilingual support for various languages
Positive user feedback on ease of setup and effectiveness of tracking

One-click installation simplifies the setup process
Automatically updates Google Ads retargeting code
Eliminates the need for manual coding and editing theme files
Runs dynamic ads on the Google Display Network based on user behavior
Pulls product images, prices, and other information from Google Merchant Center
Automatically creates retargeting audiences in Google Ads
No technical background required

Cons

Limited detailed user comments mentioning any significant downsides
Some users required customer support to resolve initial tracking issues, which may imply minor setup challenges

Dependence on the app for updates means less control over the code
Users must trust the app to accurately sync with Google Merchant Center
Limited customization options might be a concern for advanced users
Potential issues if the app fails to keep up with frequent Google Ads updates

Launched

Jul 17, 2017

Oct 24, 2017

Developer

Built by Shopify

Apps:

14154

Average Rating:

2.2

Reviews:

522,047

Built by AdNabu Global, Inc.

Apps:

Average Rating:

4.9

Reviews:

182

Make Your Choice

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Compare Nabu for Google Ads Pixel vs Nabu: Google Ads Retargeting

Nabu for Google Ads Pixel

Nabu: Google Ads Retargeting

Nabu for Google Ads Pixel