Compare α OnePixel: Facebook Pixel API vs Facebook Pixels by AdNabu

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Pros

Enables effective ad campaigns and maximizes ROAS with precise pixel tracking
Easy setup and installation of multiple pixels from various platforms without needing to code
Supports multiple platforms including Facebook, TikTok, Google, Snapchat, Twitter, Microsoft, and Pinterest
Bypasses iOS 14 updates and ad blockers with Conversion-API tracking, ensuring no data is missed
Saves time by creating highly-segmented Facebook ad audience lists instantly
Easily switches between product and variant IDs for event tracking, enhancing ad effectiveness
Includes Web Pixel Extension for accurate event tracking
Tracks various event types, such as ViewContent, AddToCart, AddPaymentInfo, Checkout, and Purchase

Allows installation of multiple Facebook, Meta, and Instagram Pixels without manual theme changes
Avoids conversion tracking issues with server-side event tracking using the Conversion API
Bypasses iOS 14 restrictions for more accurate conversion tracking
Supports advanced matching on Facebook Pixel or Meta Pixel for better ad targeting
Tracks key Facebook events such as Purchase, Add to Cart, Begin Checkout
Provides detailed analytics for every Facebook pixel and event
Offers unlimited Facebook or Meta Pixels with unlimited conversion tracking
Easy 1-click setup without requiring manual code changes

Cons

No information provided on user experience or interface
Potential complexity in managing multiple pixels simultaneously
Dependency on third-party platforms, which may introduce compatibility issues
May require ongoing updates to remain effective against new ad blockers or privacy updates
No specific mention of customer support or available resources for troubleshooting

May require understanding of conversion API and server-side tracking concepts for optimal use
Potential dependency on app functionality for accurate tracking, meaning any app issue might affect tracking data
Users with less technical knowledge might need additional support to fully utilize the app's capabilities
Not specified if there are any costs associated with the app or if it's entirely free

Launched

Jan 24, 2022

Feb 26, 2024

Developer

Built by Shopify

Apps:

14130

Average Rating:

2.2

Reviews:

522,047

Built by AdNabu Global, Inc.

Apps:

Average Rating:

4.9

Reviews:

182

Make Your Choice

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Compare α OnePixel: Facebook Pixel API vs Facebook Pixels by AdNabu

α OnePixel: Facebook Pixel API

Facebook Pixels by AdNabu

α OnePixel: Facebook Pixel API

Facebook Pixels by AdNabu

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Rating

Pricing

Pricing

Features

Features

Screenshots

Screenshots

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Pros

Cons

Cons

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Launched

Launched

Developer

Developer

Built by Shopify

Built by AdNabu Global, Inc.

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