Marsello vs Essential VIP: Loyalty Apps Compared

Marsello: Omnichannel Loyalty

Customer loyalty software. Rewards, points, VIP tiers, & more

Essential VIP Loyalty Program

Advanced loyalty program with points, rewards, referrals, VIP

Essential VIP Loyalty Program

Turn shoppers into fans with customizable loyalty, referrals, and rewards.

Marsello: Omnichannel Loyalty

Customer loyalty software. Rewards, points, VIP tiers, & more

Essential VIP Loyalty Program

Advanced loyalty program with points, rewards, referrals, VIP

Essential VIP Loyalty Program

Turn shoppers into fans with customizable loyalty, referrals, and rewards.

Rating

386 Reviews

3.7

48 Reviews

9.2

45 Reviews

9.2

Pricing

Install App More info

Features

Marketing automation
Vip tiers
Product recommendations
Custom rewards
No-code setup
Email campaigns
Referral programs
Pos integration
Customer insights
Advanced reporting
Welcome emails
Sms campaigns
Abandoned cart emails
Points rewards
Drip campaigns
Social media integrations

Multi-language support
Vip tiers
Customizable loyalty program
Gamified rewards
Smart tracking

Screenshots

+ 3 more

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Pros

Helps brands launch a world-class loyalty & rewards program
Works seamlessly with Shopify and existing POS systems
Enables acquisition of loyalty members through points, rewards, discounts, VIP tiers, and referrals
Offers powerful email marketing and SMS campaign tools
Uses sales data from POS & Shopify for marketing insights
Integrated loyalty rewards and marketing automation tools
Provides insights into customer behavior to improve marketing decisions
Allows design and launch of an omnichannel loyalty program with no coding required
Enhances customer growth with email campaigns, automations, and notifications
Creates a seamless loyalty experience by connecting eCommerce & POS systems
Increases customer retention with customizable rewards, points, and VIP tiers
Includes advanced reporting tools to review which tactics deliver the best results

Customizable loyalty program allows for endless possibilities tailored to specific store styles
Includes points, rewards, referrals, and VIP tiers to enhance customer engagement and loyalty
Flexible widget builder helps seamlessly integrate the loyalty program with various brand aesthetics
Multi-language support broadens the reach to global customers
Smart tracking and analytics facilitate performance optimization
24/7 customer support assists in effectively building and managing the loyalty program
Gamified rewards and exclusive perks increase customer engagement and sales

Cons

Limited to integration primarily with Shopify and existing POS systems, which may exclude non-Shopify users
Potential complexity in setting up and managing various marketing tools and campaigns
Possibly high learning curve for users unfamiliar with loyalty programs and marketing automation
Additional costs for SMS campaigns may impact budget

Potential complexity in setting up and managing a highly customizable program might overwhelm some users
Requires ongoing management and optimization to ensure effectiveness
Initial learning curve for users unfamiliar with loyalty program structures or gamification techniques

Launched

Mar 26, 2025

Developer

Built by Marsello

Apps:

Average Rating:

4.4

Reviews:

1,339

Built by Essential Apps

Apps:

Average Rating:

4.8

Reviews:

5,211

Built by Essential Apps

Apps:

Average Rating:

4.8

Reviews:

5,211

Make Your Choice

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Marsello vs Essential VIP: Loyalty Apps Compared

Marsello: Omnichannel Loyalty

Essential VIP Loyalty Program

Essential VIP Loyalty Program

Marsello: Omnichannel Loyalty

Essential VIP Loyalty Program

Essential VIP Loyalty Program

Rating

Rating

Pricing

Pricing

Features

Features

Screenshots

Screenshots

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Pros

Pros

Cons

Cons

Categories

Categories

Launched

Launched

Developer

Developer

Built by Marsello

Built by Essential Apps

Built by Essential Apps

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