Compare Swish (formerly Wishlist King) vs Smart Wishlist

Name: Smart Wishlist
Brand: Webmarked

Swish (formerly Wishlist King)

A fully customisable wishlist app assisting in conversion.

Smart Wishlist

Accelerate user retention, sales with fast & scalable wishlist

Swish (formerly Wishlist King)

A fully customisable wishlist app assisting in conversion.

Smart Wishlist

Accelerate user retention, sales with fast & scalable wishlist

Overview

What is Smart Wishlist?

Smart Wishlist is a Shopify app that allows customers to save products to a wishlist for later purchase. It enhances user experience by enabling easy product tracking and sharing.

Key Strengths:

Advanced customization options
Supports multiple wishlists per customer
Seamless integration with Shopify themes

Rating

257 Reviews

9.2

84 Reviews

6.6

Pricing

Install App More info

Features

Theme integration
Email reminders
Klaviyo integration
Unlimited usage
Track favourite products
Customisable via shopify
Migrate existing wishlists
1-click wishlist

Product page integration
No login required
Unlimited wishlists
Guest user support
Shareable lists
One-click wishlist
Javascript & rest apis
Lightweight payload

Screenshots

Swish (formerly Wishlist King) screenshot

+ 7 more

+ 6 more

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Pros

Fully customizable via the Shopify Theme Editor
Migration and import of existing wishlists from other apps
Enables customers to track favorite products and purchase when ready
Provides insights into popular products and sends wishlist related email reminders
Integrates seamlessly with all themes without popups or a generic look
Accounts are optional; start a wishlist with one click
Free setup and customizations to ensure optimal performance
Integration with Klaviyo for email reminders, as well as GA4 & Pixel for analytics
Full functionality and unlimited usage on all plans

Enables customers to create wishlists in one-click, even without login
Simple, fast, reliable, and flexible to a variety of requirements
Super-easy to set up with no coding required
Allows both guests and logged-in users to quickly create and share wishlists
Unlimited wishlists across all stores, with no restrictions
Javascript and REST APIs available for advanced requirements
Lightweight payload ensures that it doesn't break the store's theme upon uninstall
Helps in converting window shoppers into loyal customers

Cons

Requires integration with email systems like Klaviyo for sending reminders
Customization might require technical knowledge despite free support
Dependence on Shopify Theme Editor, may not be compatible with other platforms
Potential need for migration work if switching from another wishlist app

Dependent on Shopify platform, limiting its use to Shopify stores only
Potential for feature bloat if too many customizations and APIs are used, which could complicate the setup
Effectiveness in increasing sales and retention may vary based on how customers interact with wishlists
Limited information on customer support and help resources

Launched

Nov 29, 2015

May 03, 2016

Developer

Built by Swish

Apps:

Average Rating:

4.9

Reviews:

257

Built by Webmarked

Apps:

Average Rating:

4.1

Reviews:

Make Your Choice

Install App More info View alternatives

Related blog

Top 11 Shopify Wishlist Apps 2025 to Increase Conversions & Customer Retention

Compare Swish (formerly Wishlist King) vs Smart Wishlist

Swish (formerly Wishlist King)

Smart Wishlist

Swish (formerly Wishlist King)