Compare SELLY ‑ Promotion & Pricing vs Paid Marketing by Shoelace

Name: Paid Marketing by Shoelace
Brand: Shopify

SELLY ‑ Promotion & Pricing

Show discount offers, recommend/upsell products to boost sales

Paid Marketing by Shoelace

Tech-enabled paid advertising with expert support

SELLY ‑ Promotion & Pricing

Show discount offers, recommend/upsell products to boost sales

Paid Marketing by Shoelace

Tech-enabled paid advertising with expert support

Rating

157 Reviews

9.1

407 Reviews

7.2

Pricing

Install App More info

More info

Features

Customization options
Upsell popup
Increase retention
Display offers
Suggest products
Sale widget
Gamified motivator

Shopify integration
Ad campaign creation
Ad campaign optimization
Ad campaign management
Paid social ads
Paid search ads

Screenshots

+ 9 more

+ 1 more

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Pros

Increase conversion rate with various offers such as BOGO, Buy X get Y, free gift, free ship, Mix & Match, flash sales, fixed price, and gift cards
Boost average order value by suggesting more purchases through bundles, upsell, variant-level offers, spend $X get Y motivators, quantity breaks, and AI/manual recommendation sections
Improve retention rate with member tiers, custom pricing, and loyalty programs
Variety of sales tools including sale widgets, quantity discount tables, product labels, cart widgets, and post-sale boxes
Up-sell popups, manual/AI recommendation sections, bundles, and quick-shop options enhance user engagement
Gamified motivator features encourage customers to reach cart or quantity goals
Customizable countdowns, schedules, customer eligibility options, country filters, and comprehensive statistics for tracking performance
Flexible customization options including translations, color themes, widget locations, and integrations with other tools

Blends creativity and technology for optimized paid advertising
Expert support from growth marketing managers
Seamless workflow with direct integration in Shopify admin
No impact on the speed of the online store
Capability to run paid social ads on Facebook, Instagram, and more
Ability to run paid search ads on Google Ads
Focus on discovering profitable growth for businesses

Cons

Potential complexity in setting up various offers and bundles which could be time-consuming for new users
Some features might require a learning curve to utilize effectively, especially for those not familiar with sales optimization tools
Customization options, while extensive, may be overwhelming for smaller businesses without dedicated marketing or IT support
Dependence on AI recommendations might not always align perfectly with specific business needs or inventory constraints

Dependent on the quality and expertise of the growth marketing managers
May require a significant budget for effective paid advertising campaigns
Potential for limited customization based on Shopify's integration constraints
Success might vary based on the business niche and industry
Possible lack of in-depth analytics directly within the app
Overreliance on external ad platforms like Facebook and Google

Launched

Apr 19, 2025

Developer

Built by Treedify

Apps:

Average Rating:

4.7

Reviews:

157

Built by Shopify

Apps:

1025

Average Rating:

3.2

Reviews:

46,679

Make Your Choice

Install App More info View alternatives

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Related blog

15 Best Shopify Advertising Apps For 2025

Compare SELLY ‑ Promotion & Pricing vs Paid Marketing by Shoelace

SELLY ‑ Promotion & Pricing

Paid Marketing by Shoelace

SELLY ‑ Promotion & Pricing