Omnisend vs Popup Sales: Best Shopify Email & SMS Apps

Name: Popup - Sales &amp; Promotions
Brand: Smartarget

Are you in search of the perfect Shopify app to enhance your email marketing and sales promotion strategies? This comprehensive comparison between Omnisend Email Marketing & SMS and Popup: Sales & Promotions will guide you through key features, user experience, pricing, and integrations. Designed to boost your Shopify store's engagement and conversion rates, both apps offer unique advantages depending on your business needs. Whether you're an established business owner or just starting out, this guide aims to help you choose the right tool to maximize your marketing efforts effectively and efficiently.

Omnisend Email Marketing & SMS

Effortlessly boost sales with automated email and SMS marketing campaigns.

Popup - Sales & Promotions

Effortlessly announce promotions across desktop and mobile with customizable popups.

Omnisend Email Marketing & SMS

Effortlessly boost sales with automated email and SMS marketing campaigns.

Popup - Sales & Promotions

Effortlessly announce promotions across desktop and mobile with customizable popups.

Rating

137 Reviews

0.1

266 Reviews

5.2

Pricing

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Features

Customizable templates
Automated campaigns
Subscriber growth
Booking reminders
Abandonment recovery

Customizable popups
Announcements integration
Cross-device functionality

Screenshots

Omnisend Email Marketing & SMS screenshot

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Pros

Easy one-click integration for quick setup
Automated email and SMS campaigns to recover lost sales
250+ customizable designer-made email templates
Smart tools for subscriber list growth, such as popups
Free access to all features with upgrade options as business grows
Helpful customer support

Effortlessly announces promotions across desktop and mobile with customizable popups
Requires no coding skills, making it accessible for users without technical expertise
Can be customized to fit the website style by adjusting colors and images
Takes only a few minutes to set up a popup
Works effectively on both desktop and mobile devices, ensuring wide reach
Positive user feedback highlights ease of use and practicality
Serves small businesses well, even on the free plan

Cons

Issues reported with open rates and email delivery
Some features may not work as expected, such as lightning boxes
Limited free usage (250 contacts, 500 emails, 60 SMS)
Does not support courses feature

No mention of advanced targeting options or analytics for performance tracking
Potential for popups to be intrusive if not used thoughtfully, which is common with popup tools

Launched

Aug 17, 2025

Developer

Built by Omnisend

Apps:

Average Rating:

4.3

Reviews:

137

Built by Smartarget

Apps:

Average Rating:

3.9

Reviews:

4,836

Make Your Choice

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Omnisend vs Popup Sales: Best Shopify Email & SMS Apps

Omnisend Email Marketing & SMS

Popup - Sales & Promotions

Omnisend Email Marketing & SMS