Compare OC Meta Pixel Facebook Pixels vs Meta & Facebook Pixels by Nabu

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Pros

Helps avoid fake purchase events (spam events)
Facebook Pixel Conversion API and Tiktok Pixels Events API for server-side event tracking
Bypasses ad blockers and iOS 14+ update for accurate data collection
Connects advertiser’s marketing data with Meta systems to optimize ad targeting and measure results
Flexibility to add multiple tracking pixels (Facebook, Tiktok)
Ability to manage multiple Facebook pixels for niche targeting and backup purposes
Access to real-time UTM attribution reports and precise tracking data

Allows installation of multiple Facebook, Meta, and Instagram Pixels without manual theme changes
Avoids conversion tracking issues with server-side event tracking using the Conversion API
Bypasses iOS 14 restrictions for more accurate conversion tracking
Supports advanced matching on Facebook Pixel or Meta Pixel for better ad targeting
Tracks key Facebook events such as Purchase, Add to Cart, Begin Checkout
Provides detailed analytics for every Facebook pixel and event
Offers unlimited Facebook or Meta Pixels with unlimited conversion tracking
Easy 1-click setup without requiring manual code changes

Cons

May require understanding of conversion API and server-side tracking concepts for optimal use
Potential dependency on app functionality for accurate tracking, meaning any app issue might affect tracking data
Users with less technical knowledge might need additional support to fully utilize the app's capabilities
Not specified if there are any costs associated with the app or if it's entirely free

Launched

Jun 28, 2021

Feb 26, 2024

Developer

Built by Shopify

Apps:

18329

Average Rating:

2.4

Reviews:

751,360

Built by Shopify

Apps:

18329

Average Rating:

2.4

Reviews:

751,360

Make Your Choice

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Compare OC Meta Pixel Facebook Pixels vs Meta & Facebook Pixels by Nabu

OC Meta Pixel Facebook Pixels

Meta & Facebook Pixels by Nabu

OC Meta Pixel Facebook Pixels

Meta & Facebook Pixels by Nabu

Rating

Rating

Pricing

Pricing

Features

Features

Screenshots

Screenshots

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Launched

Launched

Developer

Developer

Built by Shopify

Built by Shopify

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