Compare Nabu for Google Ads Pixel vs Meta & Facebook Pixels by Nabu

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Pros

1-click installation of Google's tracking code
Automatically updates tracking code based on Google's changes
Fixes common tracking errors such as duplicate conversions and missing conversion values
Supports enhanced conversions by sending first-party data in a privacy-safe way
Tracks post-purchase upsells, shipping, and taxes accurately
Integration with Google Ads and support for Agency/MCC accounts
No technical background required; no code changes or theme file edits needed
Highly praised customer support for quick and effective resolutions
User-friendly with multilingual support for various languages
Positive user feedback on ease of setup and effectiveness of tracking

Allows installation of multiple Facebook, Meta, and Instagram Pixels without manual theme changes
Avoids conversion tracking issues with server-side event tracking using the Conversion API
Bypasses iOS 14 restrictions for more accurate conversion tracking
Supports advanced matching on Facebook Pixel or Meta Pixel for better ad targeting
Tracks key Facebook events such as Purchase, Add to Cart, Begin Checkout
Provides detailed analytics for every Facebook pixel and event
Offers unlimited Facebook or Meta Pixels with unlimited conversion tracking
Easy 1-click setup without requiring manual code changes

Cons

Limited detailed user comments mentioning any significant downsides
Some users required customer support to resolve initial tracking issues, which may imply minor setup challenges

May require understanding of conversion API and server-side tracking concepts for optimal use
Potential dependency on app functionality for accurate tracking, meaning any app issue might affect tracking data
Users with less technical knowledge might need additional support to fully utilize the app's capabilities
Not specified if there are any costs associated with the app or if it's entirely free

Launched

Jul 17, 2017

Feb 26, 2024

Developer

Built by Shopify

Apps:

17933

Average Rating:

2.5

Reviews:

731,225

Built by Shopify

Apps:

17933

Average Rating:

2.5

Reviews:

731,225

Make Your Choice

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Compare Nabu for Google Ads Pixel vs Meta & Facebook Pixels by Nabu

Nabu for Google Ads Pixel

Meta & Facebook Pixels by Nabu

Nabu for Google Ads Pixel

Meta & Facebook Pixels by Nabu

Rating

Rating

Pricing

Pricing

Features

Features

Screenshots

Screenshots

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Pros

Cons

Cons

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Launched

Launched

Developer

Developer

Built by Shopify

Built by Shopify

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