Nabu vs CA: Best Shopify Apps for Google Ads

Name: CA: Google Ads Performance Max
Brand: Shopify

Are you trying to decide between Nabu for Google Ads & Pixel and CA: Google Ads Performance Max Shopify apps to enhance your ecommerce store's advertising success? In this comprehensive comparison, we'll explore both platforms, delving into functionalities, integration capabilities, user ease, and more, specifically designed for Shopify merchants aiming to optimize their advertising strategies with Google. Whether you're new to Google Ads or seeking to refine your approach, this analysis will guide you in selecting the ideal app to boost your store's visibility and drive conversions effectively.

Nabu for Google Ads Pixel

Error-Free Google Ads Enhanced Conversion Tracking in 2 mins

CA: Google Ads Performance Max

Drive traffic with Google Ads Channel & Google Shopping Feed

Nabu for Google Ads Pixel

Error-Free Google Ads Enhanced Conversion Tracking in 2 mins

CA: Google Ads Performance Max

Drive traffic with Google Ads Channel & Google Shopping Feed

Rating

730 Reviews

9.4

3,127 Reviews

7.4

Pricing

Install App More info

More info

Features

1-click installation
Automatic updates
Error-free tracking
Enhanced conversions support
Post-purchase tracking
No technical background required

Multi-platform integration
Performance dashboard
Automated campaigns
Conversion tracking
Ai-driven targeting
Audience optimization

Screenshots

+ 2 more

CA: Google Ads Performance Max screenshot

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Pros

1-click installation of Google's tracking code
Automatically updates tracking code based on Google's changes
Fixes common tracking errors such as duplicate conversions and missing conversion values
Supports enhanced conversions by sending first-party data in a privacy-safe way
Tracks post-purchase upsells, shipping, and taxes accurately
Integration with Google Ads and support for Agency/MCC accounts
No technical background required; no code changes or theme file edits needed
Highly praised customer support for quick and effective resolutions
User-friendly with multilingual support for various languages
Positive user feedback on ease of setup and effectiveness of tracking

Helps drive traffic with Google Ads Channel & Google Shopping Feed
Allows quick setup of a single Performance Max campaign to reach a large audience
Utilizes automated, AI-driven campaigns from Google and Microsoft
Covers a broad network including both Google and Bing
Provides a dashboard for monitoring campaign metrics
Includes conversion pixel installation
Allows addition of Audience Signals to enhance campaign performance

Cons

Limited detailed user comments mentioning any significant downsides
Some users required customer support to resolve initial tracking issues, which may imply minor setup challenges

Some users feel pressured to review as part of the setup process
One user reported the app becoming paid after initially being free, without clear notification
Difficulty in accessing meaningful statistics for some users
Some users experienced technical issues and inefficiencies, suggesting the app did less than advertised
Limited effectiveness according to negative reviews

Launched

Apr 20, 2025

Developer

Built by AdNabu Global, Inc.

Apps:

Average Rating:

4.8

Reviews:

1,806

Built by Shopify

Apps:

1025

Average Rating:

3.2

Reviews:

46,702

Make Your Choice

Install App More info View alternatives

More info View alternatives

Nabu vs CA: Best Shopify Apps for Google Ads

Nabu for Google Ads Pixel

CA: Google Ads Performance Max

Nabu for Google Ads Pixel