Compare Multifeed Google Shopping Feed vs OC Meta Pixel Facebook Pixels

Name: OC Meta Pixel Facebook Pixels
Brand: Shopify

Multifeed Google Shopping Feed

Multi currency/language feeds for Google, Facebook, Bing &more

OC Meta Pixel Facebook Pixels

Setup Meta Pixel, Multi Pixel, Conversion API & UTM tracking

Multifeed Google Shopping Feed

Multi currency/language feeds for Google, Facebook, Bing &more

OC Meta Pixel Facebook Pixels

Setup Meta Pixel, Multi Pixel, Conversion API & UTM tracking

Rating

931 Reviews

9.2

74 Reviews

9.2

Pricing

Install App More info

Features

Supports multiple platforms
Customizable product feeds
Gtin syncing
Supports shopify markets
Attribute fine-tuning
Multi-currency/language feeds
Localized feed customization
Integrates with translator apps

Server-side tracking
Conversion api integration
Real-time data
Accurate event tracking
Multiple pixel management
Avoid spam events
Utm attribution reports
Bypass ad blockers

Screenshots

Multifeed Google Shopping Feed screenshot

+ 4 more

OC Meta Pixel Facebook Pixels screenshot

+ 1 more

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Pros

Highly configurable feeds for multiple platforms including Google, Facebook, Instagram, Bing, Pinterest, Bol, and Klaviyo.
Supports local inventory feeds, supplemental feeds, multiple languages, product reviews, and more.
Compatible with headless stores, Shopify Markets, Shopify Product Reviews, and various translator apps.
Supports password-protected XML, CSV, TSV feed URLs, and Google Shopping Content API.
Localized feeds in multiple currencies, languages, and domains.
Offers GTIN syncing.
Positive user feedback on ease of setup and overall utility.
Outstanding customer support, especially noted for quick and effective problem resolution.
Ability to create complex feed rules and custom expressions for attributes and filters.
Highly recommended for businesses serious about advertising on Google Shopping.

Helps avoid fake purchase events (spam events)
Facebook Pixel Conversion API and Tiktok Pixels Events API for server-side event tracking
Bypasses ad blockers and iOS 14+ update for accurate data collection
Connects advertiser’s marketing data with Meta systems to optimize ad targeting and measure results
Flexibility to add multiple tracking pixels (Facebook, Tiktok)
Ability to manage multiple Facebook pixels for niche targeting and backup purposes
Access to real-time UTM attribution reports and precise tracking data

Cons

Some users found the app not easy to use initially.
One user reported slow email response and too much back-and-forth communication for resolving issues.
A user mentioned that recommendations from the support team were sometimes non-definitive.
Not all issues were resolved efficiently for some users, leading to lost sales.

Launched

Apr 19, 2020

Jun 28, 2021

Developer

Built by Shopify

Apps:

18232

Average Rating:

2.5

Reviews:

744,851

Built by Shopify

Apps:

18232

Average Rating:

2.5

Reviews:

744,851

Make Your Choice

Install App More info View alternatives

Related blog

10 Best Shopify Product Feed Apps in 2025

Compare Multifeed Google Shopping Feed vs OC Meta Pixel Facebook Pixels

Multifeed Google Shopping Feed

OC Meta Pixel Facebook Pixels

Multifeed Google Shopping Feed