Compare linkr ‑ Influencer Marketing vs Paid Marketing by Shoelace

Name: Paid Marketing by Shoelace
Brand: Shopify

linkr ‑ Influencer Marketing

Work with influencers to promote and sell your products

Paid Marketing by Shoelace

Tech-enabled paid advertising with expert support

linkr ‑ Influencer Marketing

Work with influencers to promote and sell your products

Paid Marketing by Shoelace

Tech-enabled paid advertising with expert support

Rating

49 Reviews

7.6

407 Reviews

7.2

Pricing

Install App More info

More info

Features

Performance tracking
Discount code creation
Find influencers
Create proposals
Assess media values
Define budgets
Chat with influencers
Product sample seeding
Sales commission tracking

Shopify integration
Ad campaign creation
Ad campaign optimization
Ad campaign management
Paid social ads
Paid search ads

Screenshots

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Pros

Easily find social media influencers that are a great fit for your business
Craft structured cooperation proposals and campaign briefings
Assess cooperation media values to create fair compensation
Define campaign budgets efficiently
Chat with influencers within the app
Seamless integration with Shopify inventory for hassle-free product sample seeding
Native sales commission tracking from within the Shopify Backend
Send product samples directly through the app
Create personalized discount codes for affiliates
Automated sales and performance tracking for better analytics

Blends creativity and technology for optimized paid advertising
Expert support from growth marketing managers
Seamless workflow with direct integration in Shopify admin
No impact on the speed of the online store
Capability to run paid social ads on Facebook, Instagram, and more
Ability to run paid search ads on Google Ads
Focus on discovering profitable growth for businesses

Cons

May have a learning curve for new users unfamiliar with influencer marketing
Dependence on the Shopify platform; not usable without a Shopify store
Potential limitations in influencer database depending on the niche and market
May require ongoing management and optimization for best performance

Dependent on the quality and expertise of the growth marketing managers
May require a significant budget for effective paid advertising campaigns
Potential for limited customization based on Shopify's integration constraints
Success might vary based on the business niche and industry
Possible lack of in-depth analytics directly within the app
Overreliance on external ad platforms like Facebook and Google

Launched

Apr 19, 2025

Developer

Built by linkr GmbH

Apps:

Average Rating:

4.6

Reviews:

Built by Shopify

Apps:

1025

Average Rating:

3.2

Reviews:

46,679

Make Your Choice

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Related blog

15 Best Shopify Advertising Apps For 2025

Compare linkr ‑ Influencer Marketing vs Paid Marketing by Shoelace

linkr ‑ Influencer Marketing

Paid Marketing by Shoelace

linkr ‑ Influencer Marketing