Compare Google Ads Pixel by Nabu vs α OnePixel: Facebook Pixel API

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Pros

1-click installation of Google's tracking code
Automatically updates tracking code based on Google's changes
Fixes common tracking errors such as duplicate conversions and missing conversion values
Supports enhanced conversions by sending first-party data in a privacy-safe way
Tracks post-purchase upsells, shipping, and taxes accurately
Integration with Google Ads and support for Agency/MCC accounts
No technical background required; no code changes or theme file edits needed
Highly praised customer support for quick and effective resolutions
User-friendly with multilingual support for various languages
Positive user feedback on ease of setup and effectiveness of tracking

Enables effective ad campaigns and maximizes ROAS with precise pixel tracking
Easy setup and installation of multiple pixels from various platforms without needing to code
Supports multiple platforms including Facebook, TikTok, Google, Snapchat, Twitter, Microsoft, and Pinterest
Bypasses iOS 14 updates and ad blockers with Conversion-API tracking, ensuring no data is missed
Saves time by creating highly-segmented Facebook ad audience lists instantly
Easily switches between product and variant IDs for event tracking, enhancing ad effectiveness
Includes Web Pixel Extension for accurate event tracking
Tracks various event types, such as ViewContent, AddToCart, AddPaymentInfo, Checkout, and Purchase

Cons

Limited detailed user comments mentioning any significant downsides
Some users required customer support to resolve initial tracking issues, which may imply minor setup challenges

No information provided on user experience or interface
Potential complexity in managing multiple pixels simultaneously
Dependency on third-party platforms, which may introduce compatibility issues
May require ongoing updates to remain effective against new ad blockers or privacy updates
No specific mention of customer support or available resources for troubleshooting

Launched

Jul 17, 2017

Jan 24, 2022

Developer

Built by Shopify

Apps:

20097

Average Rating:

2.4

Reviews:

807,383

Built by Shopify

Apps:

20097

Average Rating:

2.4

Reviews:

807,383

Make Your Choice

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Compare Google Ads Pixel by Nabu vs α OnePixel: Facebook Pixel API

Google Ads Pixel by Nabu

α OnePixel: Facebook Pixel API

Google Ads Pixel by Nabu

α OnePixel: Facebook Pixel API

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Rating

Pricing

Pricing

Features

Features

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Screenshots

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Pros

Cons

Cons

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Launched

Launched

Developer

Developer

Built by Shopify

Built by Shopify

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