Compare Google Ads & Google Shopping vs Online Store

Name: Online Store
Brand: Ecwid by Lightspeed

Google Ads & Google Shopping

Effortlessly boost sales with automated, expert-optimized Google Ads campaigns.

Online Store

Effortlessly sell everywhere with comprehensive tools and easy management platform.

Google Ads & Google Shopping

Effortlessly boost sales with automated, expert-optimized Google Ads campaigns.

Online Store

Effortlessly sell everywhere with comprehensive tools and easy management platform.

Overview

What is Online Store?

Wix Online Store is a built-in eCommerce solution for Wix users, enabling businesses to create and manage an online store with customizable templates, secure payments, and inventory management.

Key Strengths:

Seamless integration with Wix websites
User-friendly drag-and-drop editor
Built-in payment processing and shipping tools

Rating

119 Reviews

7.3

577 Reviews

9.1

Pricing

Add to Site More info

Features

Automated campaigns
Real-time optimization
Targeted visitors

Abandoned cart recovery
Easy management
Inventory control
Mobile app
Seo tools
Automated marketing
Dynamic ads
Product options
Sell everywhere
Advanced navigation

Screenshots

+ 2 more

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Pros

Effortless setup with no hassle and no marketing knowledge required
Targets visitors based on geographic and demographic specifics
Automatic Bid Optimizer adjusts bids for cost-effective campaigns
Dynamic Keywords & Ads feature allows real-time adjustments to match search queries
Expert team with experience in managing large-scale PPC campaigns
Personalized campaign creation tailored to specific business needs
Combines expertise with algorithmic optimization for effective results
Official Google Ads reseller status adds credibility
Potential to increase online leads and sales through optimization

Allows selling on multiple platforms like Facebook, Instagram, Amazon, and more
Automates marketing, shipping, and order management to save time
Offers easy inventory and catalog management
Free to get started, making it accessible for beginners
Provides built-in SEO tools and dynamic ads for effective marketing
Mobile app availability for managing on the go
Offers advanced reporting and education through Ecwid Academy

Cons

Dependence on the app for marketing strategy may not suit all businesses
Limited control for users wanting a hands-on approach to their ad campaigns
Effectiveness can vary based on industry and competitive landscape
May require an investment that some businesses find high relative to their advertising budget
Relies heavily on the algorithm, which may not always align with business-specific knowledge or insights

Limited control over URL structure, which can impact SEO
Design options are limited and may require upgrades for more features
Issues with adding certain functionalities like a shopping cart
User feedback indicates a potentially steep learning curve for certain features

Launched

Jun 12, 2025

Developer

Built by StoreYa

Apps:

Average Rating:

3.3

Reviews:

119

Built by Ecwid by Lightspeed

Apps:

Average Rating:

4.2

Reviews:

577

Make Your Choice

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Compare Google Ads & Google Shopping vs Online Store

Google Ads & Google Shopping

Online Store

Google Ads & Google Shopping