Compare δ TikTok Pixel‑Facebook Pixel vs Nabu: Google Ads Retargeting

Name: Nabu: Google Ads Retargeting
Brand: AdNabu Global, Inc.

δ TikTok Pixel‑Facebook Pixel

Install Multiple Facebook & TikTok Pixels with conversion API

Nabu: Google Ads Retargeting

One-click implementation of the Google Retargeting pixel.

δ TikTok Pixel‑Facebook Pixel

Install Multiple Facebook & TikTok Pixels with conversion API

Nabu: Google Ads Retargeting

One-click implementation of the Google Retargeting pixel.

Overview

What is δ TikTok Pixel‑Facebook Pixel?

Google Ads GTM (Google Tag Manager) is a free tool that simplifies tag management for tracking ad performance, conversions, and analytics across Google Ads and other platforms.

Key Strengths:

Centralized tag management for multiple platforms
Flexible event tracking without coding
Deep integration with Google Analytics and Ads

What is Nabu: Google Ads Retargeting?

Nabu is a Shopify app focused on Google Ads retargeting, offering automated audience segmentation and campaign optimization. It simplifies ad management while maximizing ROI for Shopify stores.

Key Strengths:

Automated audience segmentation for retargeting
AI-driven campaign optimization
Easy setup with no coding required

Rating

25 Reviews

6.9

104 Reviews

9.2

Pricing

Install App More info

Features

Real-time data analysis
Conversion api
Automatic event tracking
Multiple pixels integration
Utm attribution report

No coding required
1-click installation
Easy integration
Dynamic ads
Automatic retargeting
Product info sync

Screenshots

δ TikTok Pixel‑Facebook Pixel screenshot

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+ 2 more

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Pros

Easy installation process
Allows integration of multiple Facebook and TikTok pixels
Addresses iOS 14+ tracking issues with conversion API
Efficient customer service and support, specifically praising agents like Zarmina and Anna
Helps maximize ad performance with real-time UTM attribution report and smart data tracking
User-friendly interface
Free to use
Highly efficient for setting up and managing Facebook and TikTok pixels
Positive user experiences and commendations of ease and effectiveness
Valuable for those seeking efficient tracking solutions

One-click installation simplifies the setup process
Automatically updates Google Ads retargeting code
Eliminates the need for manual coding and editing theme files
Runs dynamic ads on the Google Display Network based on user behavior
Pulls product images, prices, and other information from Google Merchant Center
Automatically creates retargeting audiences in Google Ads
No technical background required

Cons

No specific cons mentioned in the reviews
Long-term effectiveness yet to be determined by some users

Dependence on the app for updates means less control over the code
Users must trust the app to accurately sync with Google Merchant Center
Limited customization options might be a concern for advanced users
Potential issues if the app fails to keep up with frequent Google Ads updates

Launched

Mar 29, 2021

Oct 24, 2017

Developer

Built by Delta Commerce

Apps:

Average Rating:

4.6

Reviews:

Built by AdNabu Global, Inc.

Apps:

Average Rating:

4.1

Reviews:

1,092

Make Your Choice

Install App More info

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Compare δ TikTok Pixel‑Facebook Pixel vs Nabu: Google Ads Retargeting

δ TikTok Pixel‑Facebook Pixel

Nabu: Google Ads Retargeting

δ TikTok Pixel‑Facebook Pixel