CAPI vs Facebook Pixel: Best Shopify App Comparison

Name: eρ ‑ Facebook Pixels &amp; CAPI
Brand: Easy Ads

Are you considering enhancing your Shopify store's data tracking and marketing strategies with Facebook Pixel and Conversions API (CAPI)? This comprehensive comparison between Meta's Facebook Pixel and CAPI and the CAPI Pixly Shopify apps will provide you with the insights you need. Dive into the differences, benefits, and specific features of each tool to determine which solution best aligns with your business objectives. Whether you're aiming to improve ad targeting, gain a deeper understanding of customer behavior, or seamlessly integrate your data flow on Shopify, this guide will help you make an informed decision to optimize your digital marketing efforts.

CAPI Facebook Pixel Meta API

Facebook / Instagram (Meta) Pixel with CAPI & First Party Data

eρ ‑ Facebook Pixels & CAPI

Easy Multi Facebook Pixel & Conversions API Setup

CAPI Facebook Pixel Meta API

Facebook / Instagram (Meta) Pixel with CAPI & First Party Data

eρ ‑ Facebook Pixels & CAPI

Easy Multi Facebook Pixel & Conversions API Setup

Rating

90 Reviews

3.2

100 Reviews

9.1

Pricing

Install App More info

Features

Server-side tracking
One-click integration
Ad campaign optimization
User-friendly dashboard
Roi improvement

Event tracking
Product segmentation
Install multiple pixels
Manage facebook pixels
Setup conversion api
Collection segmentation
Action tracking
Accurate event tracking

Screenshots

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Pros

Empowers e-commerce merchants to enhance advertising efforts
Facilitates tracking of visitors' interactions on the store
Provides invaluable data for optimizing ad strategies
Includes Conversion API to overcome browser-based tracking limitations
Offers a more reliable and secure way to send web events directly to Facebook
One-click addition of Facebook Pixel to the store
Server-side event tracking fixes browser tracking limitations
Precise tracking data enables conversion optimization
Helps optimize ad spend by targeting the right customers
User-friendly dashboard for easy setup and management

Easy multi Facebook Pixel and Conversions API setup
Ideal for merchants looking to optimize Facebook and Instagram ads
Supports the installation and management of multiple Facebook Pixels on the store
Allows precise tracking by segmenting Facebook Pixels by products and collections
Enables tracking of all actions and events visitors take on the website, including checkout
Ensures accurate event tracking for optimized ads

Cons

The process might still be complex for beginners who are not familiar with Pixels and API
Dependency on Facebook's platform may pose challenges if there are changes or issues with Facebook's services
The app's true effectiveness may require additional configuration and constant monitoring
Limited information provided on customer support availability and responsiveness
Potential compatibility issues with certain website themes or existing plugins

Launched

Jun 21, 2022

Oct 02, 2023

Developer

Built by AdTrace

Apps:

Average Rating:

3.1

Reviews:

183

Built by Easy Ads

Apps:

Average Rating:

4.6

Reviews:

1,015

Make Your Choice

Install App More info View alternatives

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