Hippo: Support and Marketing is an all-in-one platform designed to streamline your customer interactions and marketing strategies. It integrates chat support and marketing automation, featuring capabilities like chatbot integration and email and WhatsApp marketing with robust analytics. Through its chat interface, businesses can engage with customers in real-time, enhancing customer support and satisfaction. On the marketing side, Hippo offers tools to create and manage campaigns, allowing for the segmentation and targeting of audiences to optimize reach and effectiveness. The platform’s RFM Matrix helps identify user behaviors by analyzing their recency, frequency, and monetary engagement, enabling more personalized marketing strategies. Additionally, Hippo supports the creation of dynamic audience segments tailored to specific needs, ensuring messages are relevant and impactful. With features like a free WhatsApp chat widget and omnichannel campaign capabilities, Hippo provides comprehensive solutions to both small and large businesses looking to improve customer engagement and boost marketing performance.