Caeros centralizes advertising budget management across channels like Google Ads and Meta. Set a budget per channel, and Caeros calculates daily and weekly spending targets automatically, adjusting for holidays and days remaining in the month. At month's end, compare actual spend to budget, reallocate leftover budget to other channels, and carry updated targets forward. Caeros also forecasts how budget changes affect revenue and tracks budgets by channel, product, and region in one place.

• Daily and weekly ad budget targets, adjusted for holidays automatically.
• Month-end reconciliation comparing actual spend to budget.
• Reallocate leftover budget from one channel to another.
• Forecast how a budget change affects revenue before you commit.
• Import historical ad spend via API