Buffer is an accessible and user-friendly social media marketing tool designed for small businesses and merchants aiming to enhance their brand presence. The app allows users to plan and schedule social media content in advance, offering a convenient calendar view for upcoming posts. It provides valuable insights and recommendations on timing and content to optimize engagement. Additionally, Buffer features comprehensive analytics in a centralized dashboard, enabling users to monitor customers, sales, and customer lifetime value. It categorizes sales, customers, and order value based on social media referrals, offering a clear picture of where conversions are originating. This helps businesses identify which products are most effective in driving sales and which platforms are most lucrative for their marketing efforts. Overall, Buffer simplifies social media management, making it easy to align marketing strategies with business goals.