Search insights shows what shoppers searched for, which searches returned zero results, and a suggested fix where there is one. Search redirects send searches like "returns" or "shipping" to a page you choose once the app embed is on. Pin a product to the top of results for a search you choose (beta). Search synonyms cover words Shopify search can't guess: brand nicknames, old product names, supplier codes. Synonyms are product tags kept in sync, and the app shows when each group is live.

• Search redirects: send searches like "returns" straight to a page you choose
• See which searches return no results, with a suggested fix where there is one
• Pin a product to the top of results for a search you choose (beta)
• Search synonyms for brand nicknames and supplier codes; see when each is live
• Import a list of synonym groups with a preview; remove the app's tags anytime