Beyond (别样) is a revolutionary shopping app developed by BorderX Lab, designed specifically for global Chinese consumers seeking authentic and secure shopping experiences from premier North American and European retailers. By leveraging advanced big data analytics and personalized features, Beyond not only enhances the shopping experience but also aids brands in activating new customers. The app ensures a streamlined and efficient product fulfillment process, making it easy for retailers to expand their reach into the Chinese market. It provides a hassle-free integration with minimal setup, eliminating the need for expensive development or upfront fees. With Beyond, global brands can seamlessly sell to China, tapping into a vast and eager consumer base.