OptiStep is a dynamic tool designed to enhance the shopping experience by personalizing product suggestions through upsell and cross-sell strategies on key touchpoints such as product, cart, and thank-you pages. The app empowers merchants to create interactive popups that are triggered by user actions like scrolling, time delays, or exit intent, creating a seamless integration into the customer journey. With its intuitive dashboard, merchants can effortlessly configure sales funnels, urgency widgets, and opt-in forms to boost customer interaction and drive conversions. OptiStep further enables businesses to showcase attractive bundles and limited-time promotions, employing countdowns and urgency widgets to instill a sense of urgency. By leveraging customer behavior insights, the app helps craft personalized funnels using tags, collections, and cart data, while also facilitating email or SMS capture through customizable opt-in forms. Overall, OptiStep offers a comprehensive suite of tools for merchants to optimize engagement and increase sales.