AB Test is a native A/B testing and conversion app for Shopify. Run URL, template, theme, and JavaScript-API tests from your admin — no theme edits, no developer. An anti-flicker layer keeps the original from flashing before the variant. Events are collected server-side via the Web Pixel plus an orders webhook, so revenue is attributed to each variant even through wallet and third-party checkouts. Read real-time Bayesian results, then apply the winner.

• Four test types: URL, template, theme, and JavaScript-API — no theme edits
• Zero-flicker variant serving with a hard-cap safety timeout
• Revenue attribution via Web Pixel + orders webhook.
• Real-time Bayesian results: chance to beat control, uplift, credible interval
• Audience targeting (device, new/returning, country) and one-tap Apply Winner