Active Cart ‑ Buy X Get Y is a dynamic eCommerce app designed to boost customer lifetime value (LTV) by offering enticing gift-based incentives instead of conventional discounts. With the "BUY THIS and GET THAT FREE" feature, merchants can enhance product appeal by adding free gift offers directly in product descriptions, motivating customers to make purchases. The app also introduces "SPEND THIS, GET THAT FREE," encouraging customers to reach spending thresholds to receive complimentary items, a well-established strategy in online retail. Active Cart further elevates customer engagement with "MILESTONE REWARDS," where shoppers can collect progressively better rewards as they increase their spending, such as receiving Product A at $20, Product B at $50, and Product C at $100. By focusing on these innovative reward systems, the app helps retailers reduce reliance on discounts, offering more value to the customers and encouraging more significant purchasing behavior.