Matomo Analytics is a powerful tool to seamlessly integrate analytics into your store with ease and efficiency. Within mere minutes, you can connect Matomo to your platform and gain full ownership of your data, ensuring it remains secure and private. The app excels in mapping users' journeys through the enhanced ecommerce features of Matomo, supporting both Matomo Cloud and On-Premise solutions. It offers detailed tracking capabilities, capturing customer views and visitor engagement to provide insightful analysis of customer journeys. Designed with privacy-conscious brands in mind, Matomo Analytics is fully GDPR compliant, featuring consent-aware tracking and a cookieless fallback option. It also supports first-party UTM and referrer attribution, granting you a comprehensive understanding of your marketing efforts. With less than a two-minute setup and no need for theme edits, it’s an essential tool for any brand prioritizing privacy and detailed analytics.