ORCA is a powerful analytics and marketing automation platform designed to empower e-commerce businesses. It addresses common challenges such as rising advertising costs, diminishing traffic returns, reliance on loyalty cards for customer retention, and a lack of deep customer insights. By leveraging big data, ORCA offers precise member segmentation and marketing strategies through its four key modules. These modules help create LRFM models, calculate critical metrics like new customer rate and retention rate, and uncover high-value opportunities via correlation and cross-analysis. The platform's seamless integration with ORCA MA+ further enhances its capabilities, delivering personalized marketing messages at the right moment to the right audience. This results in improved customer engagement and helps convert prospective customers into lifelong brand advocates. With tools for comprehensive data analysis and marketing automation, ORCA ensures businesses can provide timely, relevant content throughout the customer journey.