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Customer reviews: Smile.io Loyalty & Rewards

Develop by smile.io

Smile.io (now Loyalty & Rewards by Shopify) is a popular loyalty program app for BigCommerce stores. This review covers its features, pricing, and real user experiences to help merchants decide if it fits their needs.

Reviews (557)

Overall rating
4.7

What Merchants Think

Smile.io Loyalty & Rewards receives generally positive feedback from merchants who appreciate its straightforward setup and the positive impact on customer engagement and retention. Many praise the ease of integration and the effectiveness of the loyalty program in increasing customer interaction and revenue.

Key Strengths

  • Easy and quick integration and setup
  • Excellent and responsive customer support
  • Impressive range of features and flexibility
  • Effective in increasing customer engagement and loyalty
  • Availability of a functional free plan

Common Concerns

  • Higher pricing, especially for advanced features
  • Some limitations in fraud prevention and social media sharing
  • Integration challenges on certain platforms (e.g., BigCommerce)
  • Lack of control in managing customer accounts

Final Thoughts

Overall, Smile.io Loyalty & Rewards is well-received for its robust functionality and strong customer support, making it a favored app among merchants looking to enhance customer loyalty. However, some pricing and technical limitations may require consideration for those with specific needs. Merchants commending easy setup and effective customer service suggest it is a valuable tool for building and managing a loyalty program.

Dec 01, 2017  on Bigcommerce

Had to Uninstall due to price - Maggie was great! She downloaded my customers and their loyalty points so I could close the app. She was pleasant, quick, and gave me great customer service. I am a small business and could not afford the price, but never had a problem that was not solved quickly and pleasantly while on the free plan.

sup...com

Nov 29, 2017  on Bigcommerce

Great App for customer retention - My customers love this feature and it is a great tool to retain customers and offer incentives. Thanks Smile.io!

inf...com

Nov 24, 2017  on Bigcommerce

Great. Enough free services to be worth it - I really like it. I mean there could be more features, but considering that im using the free account, I feel like Im not missing out so much. But thats cause we're a small business. Any larger and I would need a paid account. Only negative is that their plans are, in my opinion, too expensive.

the...com

Nov 09, 2017  on Bigcommerce

Can't manage how many members you have. - Since a recent update I can no longer manage how many members I have. I have customers who have forgotten their passwords and made a second account to make a purchase on our website. This means they are taking up 2 spaces on our loyalty club and 1 of those accounts isn't being used. I queried this and was told I had to delete the customer from my big commerce store which I don't want to do as I would lose all details of their previous transactions. This means my number of members is increasing to near to my 500 limit and I have no way to control this without deleting customer accounts which is unprofessional. Paying $59 a month for the next tier is way too expensive, it's more than double what I pay per month for my whole website, $5.99 a month and I would consider it! Will definitely have to stop using this app if the facility to delete customers is not added back on.

cut...com

Oct 29, 2017  on Bigcommerce

Decent App with Limitations (updated) - This app is easy to use once set up, but it was not a 10 minute set up. I have still not been able to use it when my mobile version is enabled, so my site is currently set to show the desktop version across all platforms. This makes the enroll button on mobile devices super tiny and not easy to see. The support instructions for showing the icon on the mobile site were not complete. Guess you can't complain for a free (to start) app, but it is a disappointment from that perspective. Otherwise, it's working fine.UPDATE: Full disclosure. After using the app with my mobile theme disabled (not optimal, but at least my mobile users were able to participate), I was contacted by the company advising there was an update available that would fix the issue. I was also asked to consider revising my review once I completed the update. I promptly updated the app with the one-click update. Super easy, but it did not fix the issue. I advised Smile.io of the situation and they looked further into it. I was also asked to make sure the code was applied to my mobile theme (which I previously spent hours configuring with Big Commerce support) and I told Smile.io that I would not go through that process again. Within a day, they contacted me to say they had gone in and corrected the glitch and I am now seeing the Rewards button on my mobile theme.I have updated my review from 3 stars to 4. I am pleased with how the Rewards button is showing and behaving on my site (including mobile). It seems the update may have changed how that button appears and acts on screen and I like it. Outside of that, the app works well and I have the ability to manually update points, which I like because I can add points for some regular customers who also shop offline with me at special events. The app does all the work and I like that. I do wish the referral feature was a little more prominent, but I have tried to promote that feature on my own. I really would like my customers to be sending their referral code out to everyone they know (and I award the most points for that).I cannot, however, update my review to 5 stars . When I experienced the issue with the app not displaying on my mobile theme, I contacted Smile.io support and though I received a prompt response, I was told it was working correctly, which it was not. It was not until someone read my initial review that I was contacted (and also asked to consider updating my review) and someone took the initiative to help. That said, I am feeling good that Smile.io is reading its reviews, offered a solution, and then followed up to ensure my issues were resolved. Had that happened when I first asked for help, I would have updated my review to 5 stars.All in all, I am now pretty happy with how things are working with this app. I can recommend it, with full disclosure on some customer service pluses and minuses - with the scales tipped a little more toward the plus at this time.

jac...com

Oct 16, 2017  on Bigcommerce

Great Customer Service - The app has worked great and has all the features i need. My customer service experience with Maggie was awesome. She addressed everything I needed and took care of me in a very timely manner. Would highly recommend.

adm...com

Oct 12, 2017  on Bigcommerce

We'll See - Something we've been meaning to do for years, we'll see what happens!Update 1 (downgrade to 2 stars): After testing this morning, I noticed customers get points for 'sharing' on Twitter and Facebook, even if they cancel the post and don't actually share. The most important feature and reason I installed smile.io was for the social sharing. If folks can get points for not actually sharing, that's terrible design.

mic...com

Oct 10, 2017  on Bigcommerce

Have Installed - We have installed the Smile hopefully will be able to attract more customers, will update my review once we see the positive changes.ThanksMark

dal....uk

Sep 27, 2017  on Bigcommerce

Watch repair shop - The free content is really good, so lets you test before subscribing, wish more did that, good app.

inn...com

Sep 21, 2017  on Bigcommerce

Love it! - Our Customers love the rewards program. It is easy to use and looks great. installation is super easy too!!

lim...com

Aug 29, 2017  on Bigcommerce

No issues. Love it - I may not have the paid version, but the FREE is just as good. I'm familiar with the program from a previous job, and I was so excited to have found it!

fqcrafts

Aug 15, 2017  on Bigcommerce

Very intuitive and simple - This app was simple to use. It have generous tiers which allows our growing business to benefit from its capabilities and test out its functionalities. We have started off with the starter plan but are very impressed with its features so far. A great product that I would not hesitate to recommend.

Bob Koch

Aug 10, 2017  on Bigcommerce

Exactly what we wanted! - This is everything we wanted. Initially we wanted a way to set up referral discounts but with the added point feature, we have even more ways to get the word out about our products and website.

aco...org

Aug 09, 2017  on Bigcommerce

Set everything up in 10 minutes! - I was able to setup the app, the rewards program, and our referral program up in 10 minutes. I'm not kidding, it was incredibly easy!

kei...com

Aug 02, 2017  on Bigcommerce

Abby From Kitchner Rules - Although I was able to figure out my issue on my own do to the user friendlyness of the app she made sure I was 100% confident in rolling out the program, and is a great asset to the team! Highly recommend this app for rewards program and awesome customer service!YAY

Gillian Spence

Jul 31, 2017  on Bigcommerce

Very easy to use! - After Loyalis left us hanging, we needed a rewards program to take its place ASAP. Bigcommerce recommended Smile.io, and expecting to spend the better part of the weekend setting it up, I had it up and running in minutes.

kar...com

Jul 30, 2017  on Bigcommerce

So easy to set up! - A fantastically simple, yet powerful rewards program. I'm going to upgrade to the basic plan as i like the idea of customizing further what the customer view is. Linking referrals to a points based system AND being able to fully edit that system was the winner for me!

sal...com

Jul 14, 2017  on Bigcommerce

Up and running in less than 10 minutes! - Quick and easy to set up. The hardest part was finding where to leave a review!

tyc...com

Jul 11, 2017  on Bigcommerce

Very easy to use! - My customer loves collection points and using points to get discount. Very user friendly and simple to use. This is such a great tool for small business like us!

new...com

Jul 05, 2017  on Bigcommerce

Easy Set-Up - I'm using the free version of this app, which is all I need for my small business. I'm hoping to entice new customers to sign up and earn rewards. Because of the type of business I own, I can't advertise on social media as I'd like, so I'm hoping this rewards program makes up for that. Only time will tell!

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