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Customer reviews: Smile.io Loyalty & Rewards

Develop by smile.io

Smile.io (now Loyalty & Rewards by Shopify) is a popular loyalty program app for BigCommerce stores. This review covers its features, pricing, and real user experiences to help merchants decide if it fits their needs.

Reviews (561)

Overall rating
4.7

What Merchants Think

Smile.io Loyalty & Rewards receives generally positive feedback from merchants who appreciate its straightforward setup and the positive impact on customer engagement and retention. Many praise the ease of integration and the effectiveness of the loyalty program in increasing customer interaction and revenue.

Key Strengths

  • Easy and quick integration and setup
  • Excellent and responsive customer support
  • Impressive range of features and flexibility
  • Effective in increasing customer engagement and loyalty
  • Availability of a functional free plan

Common Concerns

  • Higher pricing, especially for advanced features
  • Some limitations in fraud prevention and social media sharing
  • Integration challenges on certain platforms (e.g., BigCommerce)
  • Lack of control in managing customer accounts

Final Thoughts

Overall, Smile.io Loyalty & Rewards is well-received for its robust functionality and strong customer support, making it a favored app among merchants looking to enhance customer loyalty. However, some pricing and technical limitations may require consideration for those with specific needs. Merchants commending easy setup and effective customer service suggest it is a valuable tool for building and managing a loyalty program.

sal...com

Aug 21, 2025  on Bigcommerce

Simple, Effective, and Backed by Great Support - Smile.io has been very easy to set up and integrates seamlessly with other supported third-party apps. What really stood out was their hands-on 1:1 support — the team took the time to help me configure everything properly and shared best practices to ensure I’m getting the best performance out of the program. Excellent experience overall.

soc....au

Jul 31, 2025  on Bigcommerce

Helpful - Very helpful when we run into any issues. Thanks to Angie who helped resolve our latest problem. We love rewarding our loyal customers with Smile.io!

ven...com

Jul 25, 2025  on Bigcommerce

Friendly and efficient customer support - Fantastic interaction with customer support. They were able to identify and resolve our issue quickly and were very friendly and thorough in ensuring that we had everything we needed for a successful rewards program.

dan...com

Jul 17, 2025  on Bigcommerce

Great Service - Lynn was an extremely helpful rep when I had some inquiries about our DisplayOverstock account. She really took the time to listen and find a solution that worked best for my team!

liz....uk

Jun 16, 2025  on Bigcommerce

Customer Service - Recently Smile.io was down and we contacted customer services via email. Within minutes, Hannah responded and confirmed that engineers were already aware of an issue and working on it. The app was then back up and working really quickly, and Hannah contacted me again to confirm and check all was working well at our end. So far all interactions with customer services have been dealt with quickly and the app seems to be working smoothly and our customers seem to like it.

ath...com

Jun 05, 2025  on Bigcommerce

Great Support - Smile.io has been a great addition to our store. The interface is very easy to use, and not bloated with useless features. They also have a top notch support team that is a dream to work with. We highly recommend Smile as a loyalty integration!

eka...com

May 14, 2025  on Bigcommerce

Integration - Works seamlessly.

bro...net

May 06, 2025  on Bigcommerce

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the...com

Apr 10, 2025  on Bigcommerce

CSV Help - Erin and Shelby helped us out to get some bulk editing going. Quick replies and ultimately helped us save a lot of time from manually editing customer accounts. Great service!

abi...com

Apr 07, 2025  on Bigcommerce

Great customer care - Quick to reply and always helpful

bra...com

Mar 28, 2025  on Bigcommerce

Great Product and Great Service - Jade has been a wonderful help in getting this app going for us. It works great and we love it.

gin...com

Feb 23, 2025  on Bigcommerce

Customer Support - Customer Support was very helpful with an issue I was having with my billing. They kept in touch by email until the issue was resolved.

bre...com

Jan 17, 2025  on Bigcommerce

Great Support -

mel...com

Nov 19, 2024  on Bigcommerce

Great customer support - We have been using Smile for a few years now - Integration is easy to set up and use. Customer support is excellent. Just a little pricey. Would recommend! :)

mlw...com

Nov 12, 2024  on Bigcommerce

Love my loyalty program - Had this app on my website for several years now. It was easy to set up and works great. My customers really appreciate the discounts. Had an issue with the social media not working properly due to some new conditions imposed from bigcommerce and Lynn emailed me right away after I submitted my chat questions and helped me resolve the issue effortlessly. Thank you.

lil...com

Nov 07, 2024  on Bigcommerce

Using the free plan - Efficient and to the point, we love this app. For now the free plan is working great for us but we are considering upgrading in order to integrate with Judge.Me to offer rewards in exchange with Reviews. Other than that, Smile app works like a charm!!!

dav...com

Nov 04, 2024  on Bigcommerce

Ezra Alamsyah - We have been a customer with Smile for over 10 years and have never had any problems until recently. When I contacted support I was directed to Ezra and we set up a Google Meet call. He identified the problem immediately and was able to add the fix to the HTML script. It was a pleasure to work with him and a relief that he was so knowledgeable and he could fix the issue right away. He is an asset to your company!

inf...com

Oct 29, 2024  on Bigcommerce

Help in rewards points - Hello,Thank you for helping out in answering my questions and inquiries about how to change and revise our rewards points.

inf...com

Oct 29, 2024  on Bigcommerce

Help in rewards points - Hello, Thank you for helping out in answering my questions and inquiries about how to change and revise our rewards points.

spe...com

Oct 28, 2024  on Bigcommerce

Great App - This app was great for what we were looking for in a rewards system and they were also generous enough to provide free-trials to make sure it did what we needed prior.

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