13 Best Shopify Direct Marketing Apps to Drive Engagement in 2025

Yotpo Email Marketing & SMS is a versatile tool for brands looking to grow efficiently with pay-as-you-send pricing. It offers over 300 templates and a drag-and-drop editor, making it easy to design impactful email and SMS campaigns. The app automates tasks to enhance customer engagement and provides AI-driven assistance for writing, scheduling, and product recommendations.

• Flexible Pricing: Benefit from a pay-as-you-send pricing model that helps brands grow without incurring excessive costs.
• Comprehensive Template Library: Access over 300 email templates, coupled with a user-friendly drag-and-drop editor featuring built-in Canva.
• Automation and AI Integration: Automate workflows like emails and texts, and leverage AI to improve message quality, timing, and audience targeting.
• Powerful Segmentation: Create targeted messaging by segmenting your audience based on shopper data for personalized communication.
• Outstanding Customer Support: Enjoy exceptional and efficient customer service based on user reviews, ensuring a seamless experience.

Yotpo Email Marketing & SMS is praised for its exceptional customer support team, with multiple reviewers highlighting the knowledge and helpfulness of agents. Users appreciate the quick resolution of issues, guidance offered during setup, and the app's capability to effectively streamline marketing efforts, ultimately boosting business efficiency and customer engagement.

Yotpo Product Reviews & UGC is an essential tool for eCommerce brands looking to collect and display impactful product reviews through AI-powered widgets. It integrates seamlessly with social media and search engines to enhance brand engagement and allows businesses to synergize reviews with SMS and loyalty programs.

• AI-Powered Widgets: Utilize advanced technology to easily gather and showcase high-quality product reviews across platforms.
• Seamless Integrations: Effortlessly connect reviews with SMS, loyalty programs, and various social media channels for enhanced reach.
• Customizable Display Options: Tailor review displays with options like badges, carousels, and media galleries to suit your brand's needs.
• Smart Filters: Boost customer confidence by highlighting relevant content through intelligent filtering mechanisms.
• Effortless Syncing: Benefit from automatic syncing of reviews with platforms like the Shop app for streamlined management.

Yotpo Product Reviews & UGC stands out for its user-friendly interface and outstanding customer support, receiving high praise from users who appreciate quick and effective assistance. The app's capability to boost review conversions and its professional appearance on websites make it a preferred choice among eCommerce brands.

Stamped Product Reviews & UGC is a powerful tool for boosting revenue through highly effective product reviews, national promotion scores (NPS), photo and video reviews, and community interactions like Q&A. It offers extensive customization options to seamlessly integrate with your brand, alongside comprehensive moderation and commenting functionalities.

• Customizable Display Options: Choose from various configurations like carousels, grids, or galleries to present reviews in a way that best suits your website.
• Review Collection Methods: Utilize diverse approaches such as email requests, automations, and social media integration to efficiently gather customer feedback.
• Google Integration: Leverage Google Rich Snippets and other integrations to improve SEO and visibility on platforms like Google Shopping.
• On-site Widgets: Enhance user engagement using customizable widgets, banners, and templates tailored to fit your brand style.
• Seamless App Integration: Syncs effortlessly with platforms like Shopify, enabling easy review management and migration.

Stamped Product Reviews & UGC is highly regarded for its exceptional customer support and the simplicity of its user interface. Reviewers praise the app for its ability to quickly adapt to changes and solve issues with minimal downtime, complemented by an attentive support team that consistently delivers personalized and effective solutions.

Automizely Email Marketing, SMS is a comprehensive platform providing world-class sales and marketing tools through an intuitive portal, offering advanced features like AI-powered product recommendations, countdown timers, and promotional bars. It serves to create interactive experiences that enhance sales, all effortlessly and without technical expertise.

• AI-powered product recommendations: Suggests products based on customer behavior to increase sales.
• Personalized, automated email flows: Tailors marketing emails based on customer shopping activity to enhance engagement.
• A/B tests and performance monitoring: Allows easy testing and tracking of marketing strategies from a single dashboard.
• Built-in CRM: Enables the creation of meaningful customer segments for targeted marketing efforts.
• No-code, unified platform: Combines multiple marketing app functionalities, simplifying the user experience.

The app stands out for its exceptional customer service, as evidenced by numerous 5-star reviews. Users praise the helpfulness and responsiveness of support agents like Shaim and Jai. They also appreciate the app's ease of use, intuitive interface, and comprehensive functionality, which meet diverse marketing needs without complication.

Recart: SMS Marketing + AI is an innovative application designed to enhance SMS marketing efficiency by expanding your email and text lists, creating robust automations, and using AI for personalized campaigns at scale. The app provides accurate analytics with click-only attribution and upfront cost visibility, along with a dedicated Customer Success Manager to guide your SMS marketing strategy from the start.

• List Building: Expand your email and text lists to reach more customers efficiently.
• Automation: Automate subscriber welcomes, abandoned cart recovery, and reorder prompts.
• AI Personalization: Use AI tools to create and optimize content and send times for better engagement.
• Transparent Analytics: Benefit from click-only attribution and view costs in dollars before sending.
• Dedicated Support: A Customer Success Manager helps strategize and manage your marketing efforts.

According to user reviews, Recart stands out for its seamless integration and significant return on investment in SMS campaigns. Customers appreciate the ease of use and the personalized support provided by the Customer Success Manager, which contributes to notable improvements in sales and customer engagement.

ONE: AI, Email & SMS Marketing is an all-in-one Shopify app designed to transform ad traffic and existing customers into repeat buyers. It streamlines marketing efforts by integrating SMS/email marketing with features like one-page checkout upsell, pop-ups, discounts, rewards, and analytics. Compatible with various tools, it personalizes customer journeys for both Shopify Plus and Basic stores, helping businesses scale efficiently.

• AI Assistant: Enhances marketing strategies by turning ad traffic into repeat customers using AI-driven insights.
• Unified Marketing: Combines SMS and email marketing with features like pop-ups and discounts for a seamless marketing approach.
• One-Page Checkout Upsell: Increases sales with one-click upsell and cross-sell product recommendations at checkout.
• Comprehensive Analytics: Offers in-depth analytics, A/B testing, and rewards programs to optimize marketing campaigns.
• Third-Party Integration: Connects with tools like Mailchimp, Klaviyo, and SMS Bump for a fully integrated marketing ecosystem.

Users consistently praise the app for its outstanding customer support, noting the quick response and efficient problem-solving even during peak times. The ease of setup and the responsiveness of the support team, particularly during busy periods, make it a highly recommended tool for any Shopify store aiming to enhance its marketing efforts.

Krtibite is an all-in-one marketing tool designed to help businesses recover lost sales through features like Back In Stock Alerts, Abandoned Carts, and price drop notifications via email and SMS. It offers customizable notifications, a "Notify Me" button for out-of-stock products, and insightful waitlist analytics to enhance your marketing strategy.

• Restock Alerts: Automatically sends back-in-stock email and SMS alerts to customers.
• Price Drop Alerts: Notifies customers when products they’re interested in are on sale.
• Out of Stock Waitlist: Provides analytics to identify high-demand products, facilitating strategic restocks.
• Grow Mailing List: Seamlessly integrates with your customer list for enhanced email marketing.
• Customizable Notifications: Offers full customization of the "Notify Me" button and notification templates to align with your brand.

The app's outstanding advantages, based on user reviews, include exceptional customer support, easy installation and integration with online stores, and a user-friendly interface that enhances store operations. Many customers praised the app's effectiveness in boosting sales and improving customer satisfaction. The responsive support team, particularly Sam, is often highlighted for their prompt assistance, ensuring a smooth user experience.

Avada Email Marketing is a versatile tool for merchants aiming to convert visitors into long-term customers through omnichannel marketing, utilizing email, SMS, push notifications, and WhatsApp. Its extensive features include smart mail, automation workflows, mass mail, sales popup forms, and more.

• Automation Workflows: Efficiently manage tasks like abandoned cart emails, welcome messages, and more through predefined automation workflows, enhancing user engagement.
• Omni-channel Marketing: Engage customers across multiple platforms including email, SMS, push notifications, and WhatsApp for comprehensive reach.
• Personalization: Improve message relevance through features like segmenting contacts and offering product recommendations tailored to individual customer preferences.
• A/B Testing & Analytics: Optimize campaigns through testing and detailed insights, ensuring effective marketing strategies and decision-making.
• Intuitive User Interface: User-friendly design that simplifies navigation and setup, reducing onboarding time and effort.

The app's reviews highlight its outstanding customer support and user-friendly interface as key advantages. Customers frequently appreciate the prompt and efficient assistance provided by team members like Hana and Audrey, enhancing their overall experience. The app's ease of use combined with a supportive help center makes it a highly recommended choice for improving email marketing efforts.

PushOwl: Web Push is a marketing app that helps businesses convert store visitors into customers through web push notifications. It allows you to collect subscribers effortlessly without needing personal information and send targeted notifications directly to device screens, enhancing sales and customer engagement.

• Instant Subscriber Collection: Quickly gather store visitors as subscribers using the native opt-in feature, no personal information required.
• Campaign Creator: Easily create tailored web push campaigns in minutes, enhancing marketing efficiency.
• Automated Cart Recovery: Increase sales by activating automated sequences to recover abandoned carts effortlessly.
• Personalized Marketing: Understand customer behavior and use cart details for targeted marketing strategies.
• Performance Tracking: Monitor the effectiveness of web push notifications to continuously optimize campaigns.

PushOwl stands out thanks to its user-friendly interface and exceptional customer support, as highlighted in numerous 5-star reviews. Users appreciate the ease of subscriber collection, campaign setup, and the proactive assistance from the support team. The app is recommended for businesses seeking a streamlined marketing solution that effectively boosts engagement and sales.

Klaviyo: Email Marketing & SMS is a comprehensive platform designed for highly targeted, personalized emails and texts that enhance sales and foster smarter digital relationships. It integrates data from over 350 sources to streamline multi-channel customer interactions, allowing quick startup and continuous improvement with advanced AI tools and templates, all accessible with a single login.

• Data Integration: Centralize your data from over 350 integrations for seamless connection across all channels.
• AI Tools: Utilize built-in AI tools to start quickly and continually enhance email and SMS campaigns.
• Personalization: Create personalized email and SMS flows using historical and real-time data.
• Proven Templates: Access a variety of omnichannel templates for different scenarios like Welcome, Back in Stock, and more.
• Comprehensive Support: Benefit from on-demand and live assistance along with proven peer benchmarks.

Klaviyo is hailed for significantly simplifying email marketing processes, offering robust features and integrations, particularly with Shopify. Users commend its ease of use and the exceptional support team that provides instant and comprehensive assistance. Many reviews highlight increased efficiency and sales, with users appreciating frequent learning opportunities through tutorials and webinars.

Postscript SMS Marketing is designed to drive customer conversations and conversions throughout every stage of their journey. It ensures your text messages are customized, engaging, and compliant, whether managing one-on-one interactions or large-scale campaigns. By leveraging expertly trained sales associates and purpose-built SMS software, the app helps grow your list, refine your message strategy, and boost customer satisfaction and sales.

• Personalized Campaigns: Drive traffic and sales with tailored SMS campaigns and automation flows.
• Revenue Tracking: Monitor revenue and ROI to enhance conversion rates for your SMS initiatives.
• Subscriber Engagement: Manage and respond to text conversations effectively with your subscribers.
• Data Utilization: Engage audiences with personalized messages using historical Shopify data.
• Reliable Delivery: Ensure fast message delivery, even during peak traffic times.

The app is highly praised for its user-friendly interface, expert customer support, and comprehensive setup resources, consistently receiving high ratings from users who find it intuitive and easy to use. It also offers generous credit for new accounts and abundant tutorials to facilitate setup.

Vajro ‑ Mobile App Builder creates high-converting, native mobile apps by seamlessly syncing with your Shopify store. It utilizes first-party data to better target customers while personalizing push notifications to enhance retention and loyalty. Features like live selling allow real-time customer engagement, effectively driving superior conversions, all while cutting down on advertising costs.

• Shopify Sync: Seamlessly syncs with your Shopify store for real-time updates and smooth integration.
• Personalization: Uses first-party data to create personalized push notifications, boosting customer engagement and loyalty.
• Live Selling: Enables live interaction with customers, enhancing engagement and improving conversion rates.
• Cost Efficiency: Reduces advertising expenses while maintaining high customer retention.
• 24/7 Support: Offers world-class, continuous support from dedicated success managers for all user needs.

The app boasts exceptional advantages, praised for its user-friendly interface and fast, efficient customization that aligns perfectly with business needs. Users commend the outstanding customer support, often highlighting the team's prompt responses and helpfulness. The seamless integration with Shopify and powerful features, such as real-time syncing and unlimited push notifications, have significantly boosted user engagement and sales. Overall, Vajro's ease of use and comprehensive features have exceeded user expectations, making it a highly recommended choice.

Expand your marketing reach effortlessly with Hextom: WhatsApp, SMS & Push, an all-in-one platform incorporating WhatsApp, SMS, and Web Push marketing channels. It allows you to grow your subscriber list while creating effective sales campaigns, and automates recovery of lost sales through features like abandoned cart and checkout processes.

• Multi-Channel Integration: Combines WhatsApp, SMS, and Web Push marketing into a single platform to streamline customer communication.
• Automation Features: Automates recovery of abandoned carts and sends personalized order confirmations to enhance conversion rates.
• Customizable Popups: Easily create custom popups to expand WhatsApp, SMS, and Web Push subscriber lists.
• Smart Balancing Algorithm: Ensures messages are delivered through the optimal channel for each subscriber, avoiding duplicates.
• Analytics Dashboard: Provides valuable insights to optimize marketing strategies effectively.

The app's outstanding advantages lie in its user-friendly setup, which allows you to quickly integrate and utilize its features. Users appreciate the streamlined interface that consolidates messaging across multiple channels, resulting in improved customer communication. Its automation capabilities significantly reduce cart abandonment and increase conversion rates, making it a top choice for enhancing sales strategies.