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ActiveCampaign

Develop by activecampaign.com

Automate and personalize customer engagement across various channels effortlessly.

Social media engagement
Email marketing integration
Pre-built automations
Cross-channel personalization
Customer engagement automation
Crm capabilities
Machine learning segmentation
Messaging and chat support
Text marketing
25 Reviews
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About ActiveCampaign

Launched Mar 03, 2014

Categories

CRM & Customer Service Customer Relationship Management Email Marketing Live Chat Marketing Marketing Automation

Built by activecampaign.com

Support Portal Document
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Description

ActiveCampaign’s Customer Experience Automation solution lets business connect customer engagement across all channels.

ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 950+ apps, uncover deep performance insights, and optimize your workflows so you win every day.

Pros

  • Comprehensive platform that combines email marketing, marketing automation, CRM, and machine learning for effective customer engagement.
  • Provides access to hundreds of pre-built automations for seamless personalization across various channels including email, social, messaging, chat, and text.
  • Helps in creating authentic and personalized customer experiences by removing silos between different functions like email marketing, CRM, and account management.
  • Wide range of integrations available with over 870 options including popular platforms like BigCommerce, Square, Facebook, Eventbrite, Wordpress, and Salesforce.
  • Caters to a diverse range of businesses with over 180,000 users in 170+ countries, indicating its scalability and reliability.

Cons

  • The extensive feature set might pose a steep learning curve for new users or small businesses with simpler needs.
  • Some users may find the initial setup and customization time-consuming, especially when tailoring automations for specific business needs.
  • Despite numerous integrations, there may be occasional compatibility issues or additional costs for using certain third-party services.
  • Limited offline functionality may require constant internet access for managing and monitoring campaigns and automations.

Top Helpful Reviews

kir...com

Apr 14, 2022  on Bigcommerce

Doesn't Import Guest Checkouts - ActiveCampaign doesn't import BigCommerce guest checkouts--either historical or new checkouts. I learned ActiveCampaign even says this on their BigCommerce support page. Sorry I didn't read this in advance. Maybe BigCommerce could periodically review the apps they list to make sure they work--or flag them when a support ticket comes in? If you read over all the comments, even the good reviews acknowledge it's still buggy. Back to a CRM search.

shi...com

Sep 10, 2021  on Bigcommerce

Avoid this App! - Hard to say anything positive about this app. But I'll try. The email capabilities are good. . . . Ok - there's the good thing. The BIGGEST problem is the integration with BigCommerce. Complete disaster. We should have seen over 6500 contacts with orders . . . They find fewer than 150 before August 25th. The ticket has been open for a month. Still not resolved. The worst part is the complete lack of communication from the support team. Dreadful. Updates that are evasive and deflective. Just no idea what is happening or why. Really - look at other apps. This one is a major loser.

rob...com

Mar 18, 2021  on Bigcommerce

Work Well Together - As a small bourbon distillery in central Texas, we have fans. Fans who want to buy things from our online store and gift shop. We use Big Commerce for our online store because it integrates with Shopkeep. We recently added Active Campaign into the mix and we joined the three together. Overall, I would give it a 4 stars. But there are something things I wish they would add. For instance, some selection on what I include and don't include in the import. Additionally, I would like a closer relationship with email subscription than what I can currently figure out. Our number one job is to keep our fans happy. This connection helps.

dio...com

Sep 22, 2020  on Bigcommerce

Good Integration of ActiveCampaign with BigCommerce and an even Better Customer Relations Management System - I would say that I started using Bigcommerce and ActiveCampaign back in 2017. The Integration works pretty well, it is capturing just about all the orders that our customers make on our online store, and transferring the information into Activecampaign. This has allowed us to followup with our customers automatically. It has been amazing for our business. Its not perfect, but it gets the job done probably 92-96% of the time, which is not bad. Thats why I would give it 4.5 stars stars on the basis of the Integration.As far as Activecampaign itself I would give it a full 5 stars. I am able to do so much when it comes to the email marketing automations, as well as the Customer Relations Management features. I am using it for all of my businesses, and it is at an excellent affordable price. Trust me, I've looked, and you won't find a CRM that does as much as ActiveCampaign does, at such an excellent price. Big props. And they are constantly improving. For example, I just started using a new Twilio integration in my automations to send texts to my customers as well. I've been to Activecampaigns "Study Hall" tours and I have met with their support staff when they come to my city. Really cool people. I can go on and on about the great experience I've had with active campaign!Update: I would like to update this review to say that ActiveCampaign Big Commerce integration is continuing to improve and even more of the purchases made in Bigcommerce are integrating into Active Campaign! The companies strives to continue elevating user experience, and I would like to acknowledge that.

dio...com

Sep 22, 2020  on Bigcommerce

Good Integration of ActiveCampaign with BigCommerce and an even Better Customer Relations Management System - I would say that I started using Bigcommerce and ActiveCampaign back in 2017. The Integration works pretty well, it is capturing just about all the orders that our customers make on our online store, and transferring the information into Activecampaign. This has allowed us to followup with our customers automatically. It has been amazing for our business. Its not perfect, but it gets the job done probably 92-96% of the time, which is not bad. Thats why I would give it 4.5 stars stars on the basis of the Integration. As far as Activecampaign itself I would give it a full 5 stars. I am able to do so much when it comes to the email marketing automations, as well as the Customer Relations Management features. I am using it for all of my businesses, and it is at an excellent affordable price. Trust me, I've looked, and you won't find a CRM that does as much as ActiveCampaign does, at such an excellent price. Big props. And they are constantly improving. For example, I just started using a new Twilio integration in my automations to send texts to my customers as well. I've been to Activecampaigns "Study Hall" tours and I have met with their support staff when they come to my city. Really cool people. I can go on and on about the great experience I've had with active campaign! Update: I would like to update this review to say that ActiveCampaign Big Commerce integration is continuing to improve and even more of the purchases made in Bigcommerce are integrating into Active Campaign! The companies strives to continue elevating user experience, and I would like to acknowledge that.

nat...com

Sep 21, 2020  on Bigcommerce

WARNING! Do NOT use ActiveCampaign with BigCommerce. - Sept 21 2020. After working with ActiveCampaign for about 2 years, we loved it, but always struggled with our BigCommerce integration. We have finally disconnected and cancelled ActiveCampaign because this integration is SO fantastically broken. In summary . . . ALL ORDERS, no matter the status are imported to ActiveCampaign. AWAITING PAYMENT? Imported as a completed order. PENDING? Imported as a completed order. DECLINED? Imported as a completed payment. FAILED? Imported as a completed order. DO NOT USE ActiveCampaign with BigCommerce. - - - - - - - - - > From ActiveCampaign: "The integration is currently working as it was designed to. Any orders placed will come through to ActiveCampaign as they happen and the orders will be synced as completed even if the payment of the order is accepted, pending, failed, or refunded." < - - - - - - IT WILL BRING IN ALL YOUR ORDERS AS COMPLETED REGARDLESS OF STATUS‼️ ActiveCampaign is great. Connecting it with BigCommerce will ruin your life. If you want BigCommerce connection, use Klaviyo. This is not an Active Campaign review (AC is great). This is a public service announcement about using Active Campaign's supposed connection to BigCommerce. You've been warned.

sal...com

Sep 17, 2020  on Bigcommerce

Improvements will make it a success - I am a proud and active user of BigCommerce and Active Campaign. I think the two platforms have good features and both are looking to grow.The integration was something I was looking forward to, there is for sure margin for improvement. Abandoned cart notice and customer groups can be an example. Overall I think it is just a matter of time with all the options. I also like the automation piece to Active Campaign and the CRM.

sal...com

Sep 17, 2020  on Bigcommerce

Improvements will make it a success - I am a proud and active user of BigCommerce and Active Campaign. I think the two platforms have good features and both are looking to grow. The integration was something I was looking forward to, there is for sure margin for improvement. Abandoned cart notice and customer groups can be an example. Overall I think it is just a matter of time with all the options. I also like the automation piece to Active Campaign and the CRM.

ste...com

Jun 22, 2020  on Bigcommerce

Not that feature rich - This gets the job done but its features are very lacking compared to other similar apps like dotdigital. The email editor is just outdated and not intuitive. You can save sections of text and add them in you have to do each individual block and its just not usable. The actual email itself does not have many features that things like mailchimp or campaign monitor has. Please note that several things activecampaign advertises do not work with bigcommerce. things like handling transactional emails and abandoned cart emails. Also most extra fields like customer groups and any custom fields do not connect and you have to use a third party, zapier, to import.The automation part is fine except the layout is a little clunky.List management seems ok.We have several website in the development process and I will be switching away from active campaign to something more featured especially in the email creating and field importing department.There chat feature is also completely useless. You can set out of office hours and you can have different chats for different websites with different operator for each.

ste...com

Jun 22, 2020  on Bigcommerce

Not that feature rich - This gets the job done but its features are very lacking compared to other similar apps like dotdigital. The email editor is just outdated and not intuitive. You can save sections of text and add them in you have to do each individual block and its just not usable. The actual email itself does not have many features that things like mailchimp or campaign monitor has. Please note that several things activecampaign advertises do not work with bigcommerce. things like handling transactional emails and abandoned cart emails. Also most extra fields like customer groups and any custom fields do not connect and you have to use a third party, zapier, to import. The automation part is fine except the layout is a little clunky. List management seems ok. We have several website in the development process and I will be switching away from active campaign to something more featured especially in the email creating and field importing department. There chat feature is also completely useless. You can set out of office hours and you can have different chats for different websites with different operator for each.

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