12 Best Email Marketing Apps for Shopify in 2025

Privy ‑ Pop Ups, Email, & SMS is a comprehensive app designed to enhance marketing efforts through targeted pop-ups, email, and SMS campaigns. It offers a user-friendly platform that helps businesses engage with their customers effectively and boost conversions.

• Ease of Use: The app is designed with a simple interface, making it easy for businesses to set up and manage marketing campaigns without technical expertise.
• Comprehensive Customer Support: Privy is renowned for its exceptional customer service, with quick and effective assistance provided by knowledgeable staff like Henry, Jose, and David.
• Integration Capabilities: It seamlessly integrates with major e-commerce platforms, providing businesses with convenient tools to drive sales and engagements.
• Customizable Campaigns: Offers tailored options for email and SMS marketing, allowing businesses to address specific customer needs and preferences.

Based on numerous positive reviews, one of the app's outstanding advantages is its top-notch customer service. Users consistently highlight the professionalism, knowledge, and quick response time of the support team, deeming it a significant factor in their continued use of the platform. Additionally, the app’s ease of use and reliable features contribute to its reputation as a preferred tool for businesses looking to enhance their marketing strategies.

Yotpo Email Marketing & SMS is a versatile tool for brands looking to grow efficiently with pay-as-you-send pricing. It offers over 300 templates and a drag-and-drop editor, making it easy to design impactful email and SMS campaigns. The app automates tasks to enhance customer engagement and provides AI-driven assistance for writing, scheduling, and product recommendations.

• Flexible Pricing: Benefit from a pay-as-you-send pricing model that helps brands grow without incurring excessive costs.
• Comprehensive Template Library: Access over 300 email templates, coupled with a user-friendly drag-and-drop editor featuring built-in Canva.
• Automation and AI Integration: Automate workflows like emails and texts, and leverage AI to improve message quality, timing, and audience targeting.
• Powerful Segmentation: Create targeted messaging by segmenting your audience based on shopper data for personalized communication.
• Outstanding Customer Support: Enjoy exceptional and efficient customer service based on user reviews, ensuring a seamless experience.

Yotpo Email Marketing & SMS is praised for its exceptional customer support team, with multiple reviewers highlighting the knowledge and helpfulness of agents. Users appreciate the quick resolution of issues, guidance offered during setup, and the app's capability to effectively streamline marketing efforts, ultimately boosting business efficiency and customer engagement.

EcomSend Pop Ups, Email Popups is a powerful tool for e-commerce businesses looking to acquire and retain customers. It offers a variety of popups designed to increase your email and SMS marketing lists and boost conversion rates. The app seamlessly integrates with Shopify and can be customized without any coding knowledge, ensuring a perfect fit for your brand.

• Customized Popups: Fully customizable popups designed to match your brand's look and feel, enhancing brand consistency and appeal.
• Seamless Integration: Subscribers are automatically added to Shopify, allowing seamless integration with any Shopify marketing app.
• No Coding Required: The app is user-friendly and works out of the box without requiring any programming knowledge, making it accessible for all users.
• 24/7 Support: Offers round-the-clock customer service through online chat or email, ensuring assistance is readily available whenever needed.
• Exit Intent Popups: Retain potential customers by leveraging exit intent technology to display targeted popups before they leave your site.

EcomSend Pop Ups stands out for its ease of use, extensive customization options, and seamless integration capabilities. Users consistently praise the app's simplicity, effectiveness, and high-quality customer support. As a free tool with a clean interface and impressive results, it is highly recommended for businesses looking to enhance their lead generation and conversion efforts without any initial investment.

Automizely Email Marketing, SMS is a comprehensive platform providing world-class sales and marketing tools through an intuitive portal, offering advanced features like AI-powered product recommendations, countdown timers, and promotional bars. It serves to create interactive experiences that enhance sales, all effortlessly and without technical expertise.

• AI-powered product recommendations: Suggests products based on customer behavior to increase sales.
• Personalized, automated email flows: Tailors marketing emails based on customer shopping activity to enhance engagement.
• A/B tests and performance monitoring: Allows easy testing and tracking of marketing strategies from a single dashboard.
• Built-in CRM: Enables the creation of meaningful customer segments for targeted marketing efforts.
• No-code, unified platform: Combines multiple marketing app functionalities, simplifying the user experience.

The app stands out for its exceptional customer service, as evidenced by numerous 5-star reviews. Users praise the helpfulness and responsiveness of support agents like Shaim and Jai. They also appreciate the app's ease of use, intuitive interface, and comprehensive functionality, which meet diverse marketing needs without complication.

Omnisend Email Marketing & SMS is an automation app designed to help Shopify merchants enhance their sales. It provides various tools for building email lists through landing pages and popups, creating visually appealing emails using pre-built templates, and personalizing communications with automated workflows like abandoned cart and welcome messages. The 24/7 support ensures all users receive assistance, enhancing their marketing effectiveness.

• Email and SMS Campaigns: Easily create and send diverse campaigns, including newsletters and promotional messages, to reach global audiences.
• List Growth Tools: Utilize exit-intent popups, spin-to-win, and other sign-up forms to expand your email list effortlessly.
• Ready-Made Templates: Access a variety of pre-designed email templates for seasonal promotions and more, with no coding required.
• Automated Workflows: Set up automated processes like abandoned cart and welcome emails with just a click to drive conversions.
• 24/7 Support: Enjoy around-the-clock assistance via email and live chat, even on the free plan, ensuring uninterrupted usage.

The app's outstanding advantage, as highlighted in user reviews, is the exceptional customer support provided by the team. Omnisend's support staff, including individuals like Baarath, Deniz, Kayque, and others, consistently receive high praise for their responsiveness, helpfulness, and expertise. Users also appreciate the app's affordability and extensive feature set, which makes it easy to implement effective marketing strategies effortlessly.

TYDAL Popups ‑ Email Pop ups allows you to grow your audience by encouraging visitors and customers to subscribe to your marketing list. You can customize the popup window and discount with an easy-to-use design style editor. Control the display rules for your popup and ensure opt-ins are automatically added to your Shopify customer list for email marketing.

• Customization Options: Personalize discount promotions and popup windows with an intuitive design style editor.
• Display Rules: Choose when and where your popup appears on your store with form display rules settings.
• Automated Opt-ins: Automatically add customer email submissions directly to your Shopify customer list.
• Persistent Sticky Coupon Bar: Show a sticky coupon bar to remind visitors to use their promotions.
• Custom CSS and Fonts: Add a unique look and feel with custom CSS code or import custom fonts.

Based on user reviews, TYDAL Popups receives high praise for its easy-to-use and highly customizable design style editor, efficient automation of email opt-ins, and the flexibility to set detailed popup display rules. Users also appreciate the feature to add a persistent sticky coupon bar and the support for custom CSS and fonts, which contribute to a seamless and personalized user experience. Additional comments highlight excellent customer support and the significant impact on increasing email list subscriptions.

Amplified Email & Abandon Cart is an essential platform for email and SMS marketing, enabling businesses to connect with customers effectively through personalized campaigns. It aims to boost sales and expand audiences without additional ad spend, catering to both emerging and established brands.

• Professionally Designed Templates: Get started quickly with 80+ email and SMS templates that are ready to use.
• Advanced Email Editor: Create and customize emails effortlessly with a powerful and intuitive editor.
• Automated Re-Marketing: Streamline welcome and abandoned cart flows with automated email and SMS solutions.
• Personalized Segmentation: Use audience segments to make content more personalized and relevant.
• Seamless Integrations: Easily integrate with your favorite apps and themes for a cohesive marketing strategy.

Based on rave reviews, Amplified's standout advantages include its ease of use, extensive template library, and excellent integration capabilities, ensuring a smooth and effective marketing experience. Users highlight its ability to increase conversions and simplify complex marketing tasks.

ONE: AI, Email & SMS Marketing is an all-in-one Shopify app designed to transform ad traffic and existing customers into repeat buyers. It streamlines marketing efforts by integrating SMS/email marketing with features like one-page checkout upsell, pop-ups, discounts, rewards, and analytics. Compatible with various tools, it personalizes customer journeys for both Shopify Plus and Basic stores, helping businesses scale efficiently.

• AI Assistant: Enhances marketing strategies by turning ad traffic into repeat customers using AI-driven insights.
• Unified Marketing: Combines SMS and email marketing with features like pop-ups and discounts for a seamless marketing approach.
• One-Page Checkout Upsell: Increases sales with one-click upsell and cross-sell product recommendations at checkout.
• Comprehensive Analytics: Offers in-depth analytics, A/B testing, and rewards programs to optimize marketing campaigns.
• Third-Party Integration: Connects with tools like Mailchimp, Klaviyo, and SMS Bump for a fully integrated marketing ecosystem.

Users consistently praise the app for its outstanding customer support, noting the quick response and efficient problem-solving even during peak times. The ease of setup and the responsiveness of the support team, particularly during busy periods, make it a highly recommended tool for any Shopify store aiming to enhance its marketing efforts.

Justuno is a premium website marketing automation platform that provides retailers with powerful tools to grow their lists and drive more sales. Experience responsive designs, robust traffic segmentation, workflow automation, and more at your fingertips to create personalized website experiences that convert.

• Lead Capture: Target new visitors to grow your email/SMS lists effectively.
• Flows: Utilize the drag-and-drop workflow builder for a comprehensive view of the customer journey.
• Segmentation & Targeting: Create any targeting scenario with advanced audience segmentation.
• Quizzes: Collect valuable data from visitors while providing an engaging, interactive experience.
• Recover Abandoned Carts: Use exit offers to reduce bounce rate and drive sales.

Justuno has received glowing reviews, often praised for significantly boosting conversion rates. Users particularly appreciate the creative support and strategic insights offered by team members like Miranda. With a user recommendation rating of 5/5, Justuno stands out as a game-changing tool for enhancing brand growth and sales.

Klaviyo: Email Marketing & SMS is a comprehensive platform designed for highly targeted, personalized emails and texts that enhance sales and foster smarter digital relationships. It integrates data from over 350 sources to streamline multi-channel customer interactions, allowing quick startup and continuous improvement with advanced AI tools and templates, all accessible with a single login.

• Data Integration: Centralize your data from over 350 integrations for seamless connection across all channels.
• AI Tools: Utilize built-in AI tools to start quickly and continually enhance email and SMS campaigns.
• Personalization: Create personalized email and SMS flows using historical and real-time data.
• Proven Templates: Access a variety of omnichannel templates for different scenarios like Welcome, Back in Stock, and more.
• Comprehensive Support: Benefit from on-demand and live assistance along with proven peer benchmarks.

Klaviyo is hailed for significantly simplifying email marketing processes, offering robust features and integrations, particularly with Shopify. Users commend its ease of use and the exceptional support team that provides instant and comprehensive assistance. Many reviews highlight increased efficiency and sales, with users appreciating frequent learning opportunities through tutorials and webinars.

Avada Email Marketing is a versatile tool for merchants aiming to convert visitors into long-term customers through omnichannel marketing, utilizing email, SMS, push notifications, and WhatsApp. Its extensive features include smart mail, automation workflows, mass mail, sales popup forms, and more.

• Automation Workflows: Efficiently manage tasks like abandoned cart emails, welcome messages, and more through predefined automation workflows, enhancing user engagement.
• Omni-channel Marketing: Engage customers across multiple platforms including email, SMS, push notifications, and WhatsApp for comprehensive reach.
• Personalization: Improve message relevance through features like segmenting contacts and offering product recommendations tailored to individual customer preferences.
• A/B Testing & Analytics: Optimize campaigns through testing and detailed insights, ensuring effective marketing strategies and decision-making.
• Intuitive User Interface: User-friendly design that simplifies navigation and setup, reducing onboarding time and effort.

The app's reviews highlight its outstanding customer support and user-friendly interface as key advantages. Customers frequently appreciate the prompt and efficient assistance provided by team members like Hana and Audrey, enhancing their overall experience. The app's ease of use combined with a supportive help center makes it a highly recommended choice for improving email marketing efforts.

Shopify Email enables merchants to create customized, branded emails quickly using a user-friendly drag-and-drop editor. With sales-focused templates, you can showcase products, prices, and checkout links directly from your store. The app includes pre-built automation templates to optimize email delivery times, allowing users to segment customer lists effectively and manage campaigns within Shopify.

• Drag-and-drop editor: Allows users to create personalized emails effortlessly and in no time.
• Sales-focused templates: Showcase products, prices, and checkout links directly from your store within emails.
• Pre-built automation templates: Automate email delivery at optimal times, increasing reach efficiency.
• Seamless integration with Shopify: Manage all email campaigns directly from the Shopify platform.
• Comprehensive analytics: Track performance metrics such as click-through rates, purchases, and customer engagement.

Shopify Email is praised for its simplicity and efficiency, making it especially suitable for beginners in email marketing. Users appreciate the intuitive interface and relevant templates, which significantly save time and effort. Integrated analytics and automation features further enhance its appeal, as they allow for improved customer engagement and campaign optimization. With its affordability and user-centric design, Shopify Email offers excellent value and satisfaction.