Merchants using the "Product Review Importer & Exporter" app have mixed feelings. Many appreciate its functionality when formatted correctly, emphasizing the time efficiency and being free. However, some users experience technical difficulties and have noted a lack of support, making the overall experience dependent on the user's technical proficiency and patience.
The "Product Review Importer & Exporter" app is a potentially powerful tool for merchants looking to import and export reviews efficiently. Its effectiveness highly relies on user's diligence in data preparation and format compliance. While it is resourceful for those who manage to utilize it properly, improvements in user support and clearer instructional resources are necessary for wider, frustration-free adoption.