What Merchants Think

Merchants have mixed feelings about ActiveCampaign, particularly focusing on its integration capabilities with BigCommerce. While many appreciate its email marketing and CRM functionalities, the platform struggles with seamless e-commerce integration, leading to a divided opinion among users.

Key Strengths

• Strong email marketing and automation features
• Comprehensive customer relations management tools
• Affordable pricing compared to competitors
• Reliable API integration with extensive functionalities

Common Concerns

• Issues with BigCommerce integration, particularly with order status accuracy
• Lacks support for transactional emails
• Outdated and cumbersome email editor
• Difficult installation and setup process
• Poor customer support and communication

Final Thoughts

ActiveCampaign is a robust platform for email marketing and CRM, offering a range of valuable tools at a competitive price. However, its problematic integration with BigCommerce affects usability for e-commerce businesses, and the company must address these concerns to improve user satisfaction and experience effectively.