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Customer reviews: ActiveCampaign

Reviews (25)

Overall rating
3.2

What Merchants Think

Merchants have mixed feelings about ActiveCampaign, particularly focusing on its integration capabilities with BigCommerce. While many appreciate its email marketing and CRM functionalities, the platform struggles with seamless e-commerce integration, leading to a divided opinion among users.

Key Strengths

  • Strong email marketing and automation features
  • Comprehensive customer relations management tools
  • Affordable pricing compared to competitors
  • Reliable API integration with extensive functionalities

Common Concerns

  • Issues with BigCommerce integration, particularly with order status accuracy
  • Lacks support for transactional emails
  • Outdated and cumbersome email editor
  • Difficult installation and setup process
  • Poor customer support and communication

Final Thoughts

ActiveCampaign is a robust platform for email marketing and CRM, offering a range of valuable tools at a competitive price. However, its problematic integration with BigCommerce affects usability for e-commerce businesses, and the company must address these concerns to improve user satisfaction and experience effectively.

rob...com

Mar 18, 2021  on Bigcommerce

Work Well Together - As a small bourbon distillery in central Texas, we have fans. Fans who want to buy things from our online store and gift shop. We use Big Commerce for our online store because it integrates with Shopkeep. We recently added Active Campaign into the mix and we joined the three together. Overall, I would give it a 4 stars. But there are something things I wish they would add. For instance, some selection on what I include and don't include in the import. Additionally, I would like a closer relationship with email subscription than what I can currently figure out. Our number one job is to keep our fans happy. This connection helps.

sal...com

Sep 17, 2020  on Bigcommerce

Improvements will make it a success - I am a proud and active user of BigCommerce and Active Campaign. I think the two platforms have good features and both are looking to grow.The integration was something I was looking forward to, there is for sure margin for improvement. Abandoned cart notice and customer groups can be an example. Overall I think it is just a matter of time with all the options. I also like the automation piece to Active Campaign and the CRM.

wmc...com

Feb 22, 2020  on Bigcommerce

Smooth Integration between Active Campaign and Big Commerce - The smooth integration of these two benchmark services has been a game changer for our small business. Contacts and information pass smoothly from Big Commerce into Active Campaign which has become the centerpiece of our CRM. Improvements we hope for include the easy transfer of images from Big Commerce into Active Campaign mailings, something that now requires more work than it should. But this is a relatively minor gripe -- the pairing is generally first rate.

chr...com

Feb 19, 2020  on Bigcommerce

Lot's of Features - We moved to ActiveCampaign from Mailchimp as we wanted more functionality and sophistcation with the Bigcommerce platform. One of the biggest benefits has been to move to a paid plan with an account rep who we can talk to about as much as needed and we can email him to look into things as well. This is a big help with the technical side of things and just giving our email system an overview now and then.I'm sure there is more that we can do with ActiveCampaign and Bigcommece so we'll just keep tweaking and refining our system.

cus...com

Feb 08, 2020  on Bigcommerce

Great tool for our most important marketing channel - We send out both manual and automated email campaigns. It is the most successful channel for us. Active campaign makes it easy.

god...com

Feb 07, 2020  on Bigcommerce

Great Tool - ActiveCampaign has been a great addition to our marketing efforts. With this powerful automation tool, we are able to stay top of mind to potential customers and provide the highest level of customer service to our existing customers.

bre...com

Feb 07, 2020  on Bigcommerce

Powerful tool - A powerful, indispensable tool. Keeping track of all our customers in once place, it's as much CRM tool for us as a marketing tool. The API integration is critical for us, and it's very powerful. Everyone needs ActiveCampaign!

ord...com

Oct 21, 2019  on Bigcommerce

Great for Marketing, No Support for Transactional Emails - It is deep and will take a while to get fully setup. Promises to provide great automations to promote your site. Did not discover until a few weeks into my paid subscription that they in no way support transactional email (order notifications, etc). They do provide abandoned cart emails, but you cannot display the product image or link in the email, so what's the point?

Hunters Emporium

Jan 03, 2015  on Bigcommerce

Great results -

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