Not that feature rich - This gets the job done but its features are very lacking compared to other similar apps like dotdigital. The email editor is just outdated and not intuitive. You can save sections of text and add them in you have to do each individual block and its just not usable. The actual email itself does not have many features that things like mailchimp or campaign monitor has. Please note that several things activecampaign advertises do not work with bigcommerce. things like handling transactional emails and abandoned cart emails. Also most extra fields like customer groups and any custom fields do not connect and you have to use a third party, zapier, to import.The automation part is fine except the layout is a little clunky.List management seems ok.We have several website in the development process and I will be switching away from active campaign to something more featured especially in the email creating and field importing department.There chat feature is also completely useless. You can set out of office hours and you can have different chats for different websites with different operator for each.

Confusing installation process -

Looked promising, unfortunately just installing and importing takes way too much time. Login info is not clear "account name" is never sent to your account email, and the system actually allowed me to sign up for two separate accounts with the same email address... When you access the app through the backend of BC, you should Automatically be taken to your dash, without having to login each time. Finally when I did get dash up in BC, it only imported part of my contacts. By this time I got frustrated and uninstalled. If it was taking this long to get it started, the software could not possibly be user friendly.